MANILA, PHILIPPINES – Global content connectivity solutions provider SES has revealed the results of its first-ever TV market reception survey in the Philippines.
The SES annual market research, also known as the SESSatellite Monitor, offers a comprehensive and in-depth analysis of the TV market in each country it surveys.
In this Philippine-focused study, SES unveiled that out of the 3,000 residential households interviewed across the country, households subscribed to satellite TV ranked highest in terms of satisfaction with their TV service.
A large majority of satellite TV households were very satisfied with their TV service at 76 percent, in comparison to cable TV (70 percent), digital terrestrial (69 percent), analogue terrestrial (59 percent) and IPTV (54 percent).
The report also revealed interesting findings on the popularity of TV reception modes across the Philippines, with terrestrial TV dominating the market at 66 percent, followed by satellite TV (17 percent), cable TV (15 percent) and IPTV (2 percent).
The Philippines stands as one of the most dynamic and highly-penetrated TV markets in the Asia-Pacific region with over 20.8 million TV households and a TV penetration rate of 86.8 percent.
The research further highlighted the importance of image quality and viewing experience for Filipino households, with 99.6 percent of those surveyed indicating it as important or very important. However, while 57 percent or 12 million households in the country already own HDTV screens, only about 13 percent of TV channels are broadcasted in HD quality.
“The survey unveils the vast growth potential of the broadcast industry and audience reception in the Philippines,” said Yew Weng Soo, vice president, sales & market development, Asia-Pacific, at SES Video.
“Furthermore, as the country moves toward the 2023 target of a full Digital TV switchover, it is worth noting that satellite-enabled DTH TV offers the most unparalleled reach in the highest broadcast quality for broadcasters and audiences across the vast archipelagic nation.”
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