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MAA 2019: Top-Ranking Campaigns and Individuals that Contributed to Dentsu Jayme Syfu’s Win as #1 Agency in the adobo Creative Rankings 2018

With the plethora of festivals and awarding ceremonies, how do you know who sits among the top of the history? As in the past, adobo magazine has come up with a list that names the creatives, agencies, clients, and campaigns that did well in the past year based on awards and accolades received from some of the most prestigious events around the world.

Read more about the 2018 adobo Creative Rankings here.

In this year’s adobo Creative Rankings 2018, Dentsu Jayme Syfu won #1 Agency of 2018. Ranked #1 because of its people and campaigns, here’s a breakdown of who and what contributed to the agency’s success:



Dentsu Jayme Syfu’s most awarded campaign last year was the Dead Whale. Created for Greenpeace Philippines‘, the work aimed to raise awareness on plastic pollution through a physical installation of a dead whale entirely made and stuffed with plastic.

A campaign that won in international, regional, and local award shows, the Dead Whale certainly contributed a great deal in Dentsu Jayme Syfu being ranked as #1 Agency in the adobo Creative Rankings 2018.

Since the Dead Whale campaign won so many awards, it was also ranked as #1 Campaign for 2018.

Other campaigns that contributed to Dentsu Jayme Syfu’s win are the following:

  • Gabbie, The Anti-Harassment Chatbot for Gabriela
  • Jolly Dance Showdown for Jollibee
  • NEDA Tunog ng Progreso for The National Economic and Development Authority
  • Field Good Trip for Breeze
  • Uberstories for UBER Philippines 
  • Freshness Posters for Intelligent Skin Care Belo

As for the individuals who contributed to Dentsu Jayme Syfu’s win, here are those who ranked from #1-3 in their respective categories:

For Chief Creative Officer, Dentsu Jayme Syfu’s Chairmom Merlee Jayme ranks #1.

For the category Creative DirectorBiboy Royong ranks #1 while Paolo Morato ranks #2.

Biboy Royong ranks again as #1 again in the Art Director category, while Blane Rosales ranks as #2.

Soleil Badenhop ranks #1 in both Copywriter and Young creatives category.

In the Digital Producer category, JR Ignacio ranks as #1 while Maki Tabili ranks #2.

Tabbi Tomas bags the top spot in the Digital Manager category while Paul Reyes ranks #2.

Dentsu dominates the Account Manager category with Julia Pronstroller as #1 and Chinkey Llave, Jam De Guzman, and Shayne Garcia in #2.

Sheila Villanueva is #1 in the Print Producer category.

With all the wins from Dentsu Jayme Syfu’s people and their campaigns, the #1 Agency award in the adobo Creative Rankings 2018 is definitely well deserved.

The adobo Creative Rankings 2018 / Mad About Awards 2019 is sponsored by Unilever and giff – Festival of New Cinema, Asia Pacific Tambuli Awards, Just Add Water, Amplified Solutions, HIT Productions, and Dentsu Jayme Syfu. Our official auditor is PricewaterhouseCoopers. Event partners include Sweet Escape, Heineken, Andy Player & The Bar, Yellow Cab, and Orange Lights and Sounds.

Partner with adobo Magazine

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