GLOBAL – JANUARY 2011 – With 10 finalists, China leads the Asian shortlist for the Advertising and Marketing Effectiveness Awards 2011, including nine for Beijing DDB Needham Advertising–four of them for "Walk For Green" for China Environmental Protection Foundation. Asia-Pacific accounted for roughly a third of the 74 finalists globally. Singapore’s "The Ultimate Start-Up Space" by TBWASingapore for Martell VSOP and Taiwan’s "How to win over 12 women" by Bates Taiwan for ISABELLE Wedding Cake gave both countries three finalists each. Australia, Japan, Malaysia, the Philippines and Thailand have two finalists each.
The United States (19) and Germany (18) have the most nods out of the 17 countries recognized in the shortlist.
The following Asia Pacific campaigns were cited:
Australia
BD NETWORK "Pledge Your Love For Whiskas" WHISKAS
Ogilvy "Realise The Potential" American Express
China
Beijing DDB Needham Advertising (Shanghai Branch) Co.,Ltd. "Virtual Social Talk" Lipton Tea
Beijing DDB Needham Advertising (Shanghai Branch) Co.,Ltd. "2010 Special Treatment" Magnum
Beijing DDB Needham Advertising (Shanghai Branch) Co.,Ltd. "Clear Unbeatable" Clear
Beijing DDB Needham Advertising (Shanghai Lu Wan Branch) Co., Ltd. "New Year, New Trend" Lipton
Beijing DDB Needham Advertising (Shanghai Lu Wan Branch) Co., Ltd.
"Surpass with Un-compromised Virtue" Shanghai Volkswagen – Tiguan
Beijing DDB Needham Advertising (Shanghai Lu Wan Branch) Co., Ltd. "Walk For Green" China Environmental Protection Foundation
Draftfcb "Oreo Dunking Challenge" Oreo
Japan
Momentum Worldwide "AKY42" Seiyu
"Adidas Sky Comic" adidas Japan
Malaysia
Insights, McCann Erickson Malaysia "Positively Coffee" Nescafe
Leo Burnett Kuala Lumpur, Malaysia "Spread the Goodness of Milk Campaign (2010)" Dutch Lady
Philippines
BBDO Guerrero/Proximity Philippines "Angels" Modess
McCann Worldgroup Philippines, Inc. "Jollitown Season 2" Jollibee
Singapore
TBWASingapore "The Ultimate Start-Up Space" Martell VSOP
Taiwan
Bates Taiwan "How to win over 12 women" ISABELLE wedding cake
Thailand
McCann Worldgroup (Thailand) "One Email One Tree" LG POP
McCann Worldgroup (Thailand) "Love Code" LG Lollipop
