Press Release

New Business: Redhill appointed by Kimpton Kitalay Samui for its resort PR launch campaign in Thailand

SINGAPORE – Redhill, the Singapore-headquartered public relations and  communications agency, has won the account for the launch of Kimpton Kitalay Samui, the  first resort in Thailand under IHG Hotels & Resorts’ luxury boutique brand, Kimpton Hotels &  Restaurants.  

Tavy Cussinel, Managing Director of Redhill

The partnership will see the agency planning and executing a full launch strategy in Thailand  for Kimpton Kitalay Samui. It is the second Kimpton hotel in Thailand following the brand’s  debut in October 2020 with Kimpton Maa-Lai Bangkok, which Redhill also had a hand in launching. “We are thrilled to be working with the Kimpton brand once again to further its distinctive hospitality concept in Thailand,” said Tavy Cussinel, Managing Director of Redhill. “Redhill and Kimpton Kitalay Samui have a shared interest in communicating a differentiated  stay experience driven by the power of human connection.”  

The resort’s name is derived from two Thai words: ‘kita’, which means ‘song’ or ‘singing’, and  ‘lay’, which translates to ‘sea’ and encapsulates the spirit of the local community. ‘Kitalay’ is  thus a joyous ode by Kimpton celebrating the siren song of the sea as well as the warmth of  human connection and community in an idyllic escape, and this is woven into every aspect of  the resort. 


The 138-key luxury boutique beachfront property on Choengmon Beach will open later this year  where guests will experience Kimpton’s signature heartfelt service, distinctive design and first class restaurants and bars. Tranquil and private, its stunning luxury pool villas offer unique direct  access to the beach and guestrooms with private access to the pool or spectacular views over the  Gulf of Thailand. 

From playful and sophisticated design to award-winning restaurants and bars, Kimpton is known  for creating immersive guest experiences that foster genuine human connections. This luxury  boutique resort will conjure the romance of a village intimately connected to the sea through an  enchanting fusion of contemporary design and traditional accents, and every touchpoint of the  guest experience will speak to the destination’s heritage for a modern, authentic and meaningful  stay.

Michael Janssen, General Manager, Kimpton Kitalay Samui

Michael Janssen, General Manager, Kimpton Kitalay Samui says, “Kimpton Kitalay Samui will  be our take on the return of the Samui way of life, and celebrate adventure as well as a taste  of village living through the resort experiences, four restaurants and bars. Not forgetting our  signature Kimpton perks, including Morning Kickstart, Social Hour, our pet-friendly policy and  more. It was absolutely vital to us that we work with an agency that fully understands our  dedication to thoughtful curation and meaningful, unscripted and ridiculously personal guest  experiences.” 

Established in 2014, Redhill is embedded in Southeast Asia, with a reach that extends to  Northern Asia, Europe, Australia, UAE, and the US. The agency is present in 17 countries and  has grown its staff to over 120 senior consultants. This win is the newest addition to Redhill’s  portfolio of luxury and lifestyle clients in Asia.

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