Milan – Renault Italy launches on the market 100 exclusive examples of CAPTUR Tokyo Edition, a limited edition of the SUV, inspired by the Japanese capital and created in collaboration with Garage Italia.
The innovative way of communication and sales conceived by Publicis Italia will distinguish the special edition. CAPTUR Tokyo Edition, in fact, will be launched with “Tokyo Stories”: an Instagram stories in manga style through which it will be possible to dialogue, via Facebook Messenger, with a character’s chatbot and directly pre-order the car.
An entirely new experience for users, on the border between fiction and reality.
In “Tokyo Stories” the events of two guys intersect with those of a mysterious character and a car outside the box, in a magical and nocturnal Tokyo. Made from the pencil of Matteo De Longis, the manga will be released online through the Instagram Stories of Renault Italy.
The car that will be presented on October 10th in Milan at the headquarters of Garage Italia, will feature the exclusive Kumo pattern of clear Japanese inspiration, which embellishes the roof, the mirrors covers and the interiors; a traditional and modern motif at the same time. The 17-inch diamond-alloy wheels enhance the gritty lines of the body, while the B-Style red paint highlights the details inside and outside the car. The Parking Camera, the Easy Access System, the Blind Spot Warning and the R-Link Evolution, accompany the driver in every adventure.
Link landing page: www.capturtokyoedition.it
Link to see the Stories on the landing page: https://capturtokyoedition.it/storia.aspx
Link to see the Stories on IG: www.instagram.com/renault_italia/
Link to Chatbot: m.me/CapturTokyoEdition
Renault Advertising&CRM Manager: Elisabeth Leriche
Renault Advertising&Digital Campaign Executive: Cinzia Terragno
Agency: Publicis Italy
Chief Creative Officer Italia: Cristiana Boccassini
Creative Director: Francesco Martini
Digital Creative Director: Massimo Guerci
Art Director: Dario Citriniti
Copywriter: Roberto Rosi
Digital Art Director: Iacopo Gioffrè
Client Service Team: Daniela Di Maio, Ilaria Lorenzetti, Sara Barone
Producer: Laura Pace
Art Buyer: Stefano Gruarin
Editor: Fulvio Rossetti
Animation: That’s Motion
Post production CGI: Lucy
Head of Creative Shop Italy: Cristina Baccelli
Creative Agency Partner: Patricia Consonni
Industry Head Automotive: Andrea Caldironi
Client Solutions Manager: Adele Spera, Roberto Scatena
Media Agency: OMD