Sustainability

Brand & Business: 7-Eleven’s one-of-a-kind reusable bags to benefit Reef Check Malaysia & Juara Turtle Project through #TrashToTreasure campaign

KUALA LUMPUR, MALAYSIA — 7-Eleven Malaysia has just launched an eco-friendly initiative to transform post-consumer plastic bottle waste into striking tote bags. The brand’s new and exclusive reusable bag collection is dedicated to sustainability, encouraging Malaysians to factor in environmentally friendly steps while shopping.

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The largest 24-hour standalone convenience store operator nationwide has released two reusable bag variants – the Out of the Ocean Bag and the Recycled PET (polyethylene terephthalate) Bottle Bag – to address the conundrum of what to do further with all the plastic waste being generated.

The Out of the Ocean Bag is constructed using 100% recycled ocean plastics whereby every bag removes the equivalent of two to three bottles from the oceans and waterways. This spacious bag may look dainty, but can support up to 15kg.

On the other hand, the Recycled PET Bottle Bag is upcycled from 100% recycled PET bottles. With a maximum carrying capacity of 10kg, this bag allows you to carry your purchased necessities while reducing the equivalent of up to three plastic bottles from the environment.

7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee, expressed, “Plastic trash are ecologically damaging to the planet that we live on and we want to make a change through our Trash To Treasure reusable bag campaign that aim to drive momentum in influencing our customers’ behaviour to bring their reusable bags when shopping in our stores as well as provide financial contribution to our chosen change agent NPO partners as every little step matters.”

Lee continued, “On top of this, we are also currently using bio-degradable plastic bags in our stores as part of our environmental protection efforts. We hope that our sustainability initiatives will encourage our consumers to shop while keeping the environment in mind to protect the world that we live in from more plastic waste. We must do our part to transform #TrashToTreasure.”

First of their kind in Malaysia, 7-Eleven’s latest reusable bags are not only eco-friendly but look cute, too! The quirky bags are adorned with educational fun facts and their wide straps make them extremely comfortable to wear.

Affordably priced at RM7.90 (Recycled PET Bottle Bag) and RM13.90 (Out of the Ocean Bag), the reusable bags are available exclusively at selected 7-Eleven stores in Peninsular Malaysia. With huge bang for your buck, you can repay Mother Earth with kindness without breaking the bank.

Best of all, as part of the #TrashToTreasure Reusable Bag campaign, from now until 16th September 2021, with every purchase of the reusable bags, RM1 will be channelled toward 7-Eleven’s environmental non-governmental organisation (NGO) partners, Reef Check Malaysia and Juara Turtle Project, so you can play your role in supporting their nature conservation efforts while sporting a trendy tote on your shoulder.

General Manager of Reef Check Malaysia, Julian Hyde, said, “Trash leaking into our ocean is a serious and universal issue. Our teams based on the islands and the island communities see it first-hand – trash washing up to the shores, plastic bags being caught on coral reefs, ghost nets trapping marine animals. It’s devastating. Everyone has a role to play if we are to find sustainable solutions to this problem, and this initiative by 7-Eleven Malaysia is a perfect example of how companies can play a role.”

Sharing the same sentiment, General Manager of Juara Turtle Project, Tom Woodford, said, “We are really grateful to 7-Eleven Malaysia for stepping up and recognising that big companies need to help lead the way to changing how we use plastics. Plastic-based marine debris is a massive problem for our marine life, including but not exclusive to the sea turtles that we work with here at JTP. We hope that this campaign will inspire people to change their behaviour and to make their own little contribution to protecting our ocean.”

While shopping for your reusable bags at 7-Eleven stores, you may perform another kind act for your local community by contributing to 7-Eleven Malaysia’s Kotak Putih campaign. At the same time, do check out exclusive products such as HY BTS Special Package coffee, Magnum Chocolate Truffle, Nescafe Gula Melaka, and Wonda Masala Spice Coffee, among others.

For more information on the latest #TrashToTreasure Reusable Bag Campaign, visit www.7eleven.com.my or its official social media pages at 7ElevenMalaysia.

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