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Propel Manila bags five metals, is named Philippine Independent Agency of the Year in Campaign AOY Awards 2022 SEA

MANILA, PHILIPPINES — Most-nominated Philippine agency Propel Manila brought home five titles from the 2022 Campaign Agency of the Year (AOY) Southeast Asia.

Propel Manila was named Southeast Asia Integrated Marketing Agency of the Year Bronze, and Southeast Asia Content Marketing Agency of the Year Bronze, complemented with its back-to-back win for SEA Talent Development Program of the Year Bronze and back-to-back silver for SEA Best Culture, and the Philippines Independent Agency of the Year Gold. 

“We are still in awe of how this humble home we call Propel could fly this high. Proud is an understatement to describe how grateful we are to have great minds and hearts in creating stories that matter,” said Propel President and CEO JC Valenzuela. “May these accolades continue to inspire us, our people, our clients, and our communities while we stay guided by our north star on how powerful our ideas could be, how it greatly matters,” he added.

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Propel Creative Chief Raymund Sison added, “To be recognized by peers in Southeast Asia is truly humbling. It’s a testament to our great agency health – our body of work, our business performance, our culture, including our contribution to our industry and community. We celebrate and share all these wins with our teams, clients, partners, and collaborators, who are the real force behind our wins.”

(Representing the Philippines (L-R): Propel Client Services Director AJ Marquez, Propel President and CEO JC Valenzuela, Propel Creative Chief Raymund Sison, and Elesi Studios Managing Partner Earl Guico)

These awards are added to the local indie agency’s consecutive wins this year from 4As Independent AOY and Digital AOY, to Boomerang’s Agency of the Year and Tech Innovator of the Year, and now with Campaign, a testament to its consistent excellent performance.

Thriving and surviving amidst the pandemic is no joke. Propel Manila invested in its people, its culture, its innovations, and its services to drive a well-balanced workplace where ideas that matter naturally happen.

“We celebrate all the talented people with us, each of them who shines brightly on their own. It is for them that we continue to learn on best practices we can improve in our culture and program. It is for them that we bring out the best stories with our clients and for our communities,” said Propel Manila Culture Chief Maureen Go-Valenzuela. “This is for being independently together all this time!”

Propel bested in the following categories, while the full list of awards can be found here.

Category: Philippines Independent Agency of the Year

AgencyPropel ManilaPhilippinesGold
AgencyThe Huddle RoomPhilippinesSilver
AgencyNuWorks Interactive LabsPhilippinesBronze

 

Category: Southeast Asia Best Culture

AgencyIDEASXMACHINAPhilippinesGold
AgencyPropel ManilaPhilippinesSilver
AgencyM&C Saatchi PerformanceSingaporeBronze

 

Category: Southeast Asia Talent Development Program of the Year

AgencyTBWA\SingaporeSingaporeGold
AgencyIDEASXMACHINAPhilippinesSilver
AgencyPropel ManilaPhilippinesBronze

 

Category: Southeast Asia Integrated Marketing Agency of the Year

AgencyOgilvy SingaporeSingaporeGold
AgencyTBWA\SMPPhilippinesSilver
AgencyMcCann WorldgroupSingaporeBronze
AgencyPropel ManilaPhilippinesBronze

 

Category: Southeast Asia Content Marketing Agency of the Year

AgencyM&C Saatchi IndonesiaIndonesiaGold
AgencyINCAIndonesia (SEA)Silver
AgencyPropel ManilaPhilippinesBronze

 

Category: Southeast Asia Production Company of the Year

AgencyProdigiousSingaporeGold
AgencyElesi StudiosPhilippinesSilver
AgencyFART: Visibles & Final Art ProductionPhilippinesBronze

 

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