THE PHILIPPINES, APRIL 19, 2012: Inspired by Insular Life’s warm welcome greeting, ‘Magandang araw!’ Aspac came up with “Magandang araw ngayon, magandang buhay bukas” campaign to highlight the insurance company’s role in providing life-long security to its customers. Included in this campaign are two comical TV spots showing different moments in a retiree’s and a newly weds’ life.
The first commercial entitled, ‘Magandang Retirement’ shows a blue Lamborghini cruising around Manila but it’s not some hot twenty something’s driving the sport’s car but a jolly retiree couple who have aptly prepared for their future. It ends with a copy that says ‘Dahil nagsikap sila noon, maganda ang buhay nila ngayon. ‘Yan ang magandang retirement.’ ‘Magandang Simula!’
The second commercial shows newlyweds at their wedding reception who are about to kiss romantically when they suddenly breakdance to a cool beat while still in their formal wedding attire and ends with a copy that says, ‘Ang ganda ng simula nila at dahil sa tamang paghahanda sigurado sila sa magandang buhay – pang habang buhay.’
The campaign launched April 13, right after Insular Life’s annual awards recognizing the company’s top agents. Aspac won the Insular Life account in December 2011 just hours after its pitch presentation outgunning two undisclosed competitors.
Credits:
Creative Director: Kat Gomez-Limchoc
Copywriter: Missy Galang
Art Directors: Roz Patino, Isa Natividad
Accounts: Natalie Alcantara, Ria Acosta, Rissa De Guzman
Director: Joel Limchoc
Producer: Chat Monteagudo
