ASIA-PACIFIC – SYNDEY, MARCH 2012: American multinational pharmaceutical and medical equipement manufacturer Johnson and Johnson Pacific appointed JWT Sydney to manage its creative business for its two leading brands, Nicorette and Regaine.
The WPP-owned agency will be responsible for through-the-line integrated creative for Nicorette quit smoking products and Regaine hereditary hair loss treatment.
JWT Sydney client services director Rob Nichol said: "We are delighted to be appointed by Johnson & Johnson Pacific and are excited by the tremendous opportunities we foresee for the Nicorette and Regaine brands to grow and thrive in the local market. We look forward to further strengthening our relationship with Johnson & Johnson Pacific."
The appointment, which is effective immediately, comes after Johnson & Johnson Pacific consolidated its advertising work.
