‘Best Job in the World’ is also the best campaign in the world, according to The One Show, where awards were presented Wednesday night in New York.
The CumminsNitro Brisbane campaign for Tourism Queensland won Best of Show, along with a Gold Pencil in the Integrated Branding – Campaign category.
For Asia, BBDO Malaysia’s Jeep campaign rolls on as unstoppably as its product, leading the region’s One Show performance with 5 Pencils, including two Golds. Also awarded Pencils were Lowe Bangkok (Silver Pencil), Leo Burnett Bangkok, Creative Juice Bangkok, Saatchi & Saatchi Singapore and DDB Mudra Mumbai (Bronze Pencils).
Other Gold Pencil winners were Clemenger BBDO Sydney (Sega ‘Offset the evil’), Droga5 New York (‘The Great Schlep’, the viral film starring Sarah Silverman for the Obama campaign), BBH New York (the Oasis album launch, where songs were ‘leaked’ to street musicians around New York City), Saatchi New York (Crest Toothpaste TV campaign and ‘Lice’ single entry), TBWA\Chiat\Day New York (Skittles "Pinata” TVC), and 72andSunny LA (Nike "Next Level" cinema ad), Grey Istanbul (“Google Search Tips’, Radio), and DDB Canada/Vancouver (Midas “Chase” TVC).
The first-ever Green Pencil for environmentally-themed advertising was won by Goodby, Silverstein, for Haagen Dazs ‘Help the Honey Bees’ campaign. The campaign also won a Gold Pencil for Innovative Media, which included print ads with flower seeds.
One notable winner was from an unlikely source: Obama for America (the name of the campaign entry, and of the agency) received a Bronze Pencil, for Innovative Media.
