GLOBAL – UNITED KINGDOM, OCTOBER 2011: For the first time, clients and agencies have come together to create a new global portal for information and sharing of practices on agency pitches called www.thegoodpitch.com.
Developed by ISBA and the IPA, www.thegoodpitch.com is designed to bring to life the six pitch principles the organizations launched earlier this year. The site features background research conducted into client and agency pitching habits and costs, senior industry talking heads, ideas and suggestions for new ways to conduct pitches, best practice guidelines, details of pitch initiatives created in international markets and training suggestions. A blog, allowing industry discussion and debate to flourish, is central to the new site.
Joint IPA New Business & Marketing Group Chairs Helen Weisinger, Chief Marketing Officer at McCann London and Mark Robinson, Marketing Director at Grey London, said: "We are thrilled that the site allows the conversations around pitching to continue. It is only by continuing the debate that we can improve on the current ‘one size (seemingly) fits all’ model. We hope clients and agencies alike take the time to use it. We are confident that those that do will save themselves time and money."
Said Debbie Morrison, ISBA’s Director of Consultancy & Best Practice: " Our ambition is that The Good Pitch will in the long-term help to raise standards of pitch practice, stimulate thought and provide process guidance for anyone considering changing agencies."
Paul Bainsfair, Director General at the IPA, said, "This is a place where both clients and agencies can go to get advice and ideas about pitching, but most importantly where they can also communicate. We have already seen how successfully the 6 Pitch Principles have been adopted by both sides and we hope that this site will prompt more collaboration and cut waste from the pitch process. A win for both sides."
