ASIA-PACIFIC, SEPTEMBER 3, 2012- Panasonic has once again partnered with National Geographic Channels (NGC) and renewed its global sponsorship of The World Heritage Special for the second year, bringing viewers Access 360° World Heritage, a special series on UNESCO World Heritage sites. The on-air campaign will span the globe, airing across every NGC feed around the world and reaching 193 countries and regions.
The two organizations, which share a passion for sustainable development and environmental preservation, will work together for the second consecutive year to produce special content that aims to inform, entertain and educate audiences about our world and the environment in which we live. The renewed deal expands into commissioned productions, breaking new ground in Panasonic and NGC’s ongoing partnership.
“We at Panasonic have firmly placed ‘Green Innovation’ at the center of our corporate activities,” said Senju Kobayashi, general manager of the global corporate advertising office, Panasonic Corporation. “As the first year was so well received, we are pleased to continue our partnership with the National Geographic Channel for a second year. We are thrilled to continue our support of UNESCO, who this year is also celebrating the 40th anniversary of the UNESCO World Heritage Convention, a landmark international treaty for cultural and natural heritage preservation. We believe this partnership with NGC will help us to share Panasonic’s vision for heritage protection and sustainable growth with the world.”
Commenting on the partnership, Simeon Dawes, senior vice president of FOX One Stop Media Asia Pacific and Middle East, said, “We are honored to partner for the second year running with Panasonic on this unique campaign. National Geographic Channel’s reputable brand coupled with its scale and reach makes it the perfect platform to help Panasonic position itself as the no.1 green innovation company in the electronics industry.”
The series Access 360° World Heritage includes nine new specially-commissioned programs produced by NGC. Each episode will focus on a different UNESCO World Heritage site from around the world, both man-made and natural, offering viewers an in-depth look at not only what makes the site unique but the importance of preserving its heritage. In Asia, the first episode, Access 360° The Amazon, premieres:
Hong Kong & Southeast Asia – Saturday, September 22, 2012 @ 20:00
India – Saturday, September 22, 2012 @ 12:00
Australia – Saturday, September 22, 2012 @ 19:30
Taiwan – Sunday, September 23, 2012 @ 17:00
Japan – Sunday, September 23, 2012 @ 19:00
Korea – Sunday, September 23, 2012 @ 20:00
