GLOBAL – UNITED STATES, SEPTEMBER 2, 2013 – TBWA’s Digital Arts Network (DAN) Los Angeles has appointed James McKenna as creative director. In his new role, McKenna will work across the existing DAN LA client base, which includes Nissan, Infiniti, Energizer and Hillshire Brands and will report directly to group creative director Fabio Costa.
"We’re really excited about our new model for digital with DAN, and that model requires new types of creative talent. James’ integrated experience and strategic, cross-channel thinking make him a perfect fit for what we are building for our clients here at DAN LA,” commented Jason Clement, executive director of DAN LA.
McKenna brings with him over 12 years experience in the digital space. He worked in 72andSunny on the Google account. Prior to 72andSunny, James freelanced and worked with a number of agencies on accounts including Sony, Coca-Cola, BMW, AT&T and T-Mobile. He has also experience client side, holding the position of ACD Global Creative Solutions for Microsoft.
McKenna said: “It’s an exciting time to be joining DAN LA. I look forward to working with the talented folks here to create engaging, meaningful experiences for our clients, and further grow DAN’s footprint as a leader in the digital space.”
