Bangkok – ADFEST announces 2010 Grand Jury President of 2010, Brazilian advertising star Washington Olivetto.
As Creative Director and President of Brazilian agency W/, Olivetto was elected the most awarded creative of the past 20 years by Globo, Brazil’s largest TV network, and has twice been elected Advertising Man of the Century by the Latin American Advertising Agencies Association.
Very famous in Brazil, pop songs have been written on Oliveto, proof of advertising’s major influence on popular culture when it is embraced and celebrated by the consumers who view it.
“I think ADFEST is a festival of utmost importance. Accepting this invitation allows me to analyze and review Asian advertising, and spend some wonderful days in Thailand. Many of the really new and inspiring things in global advertising have sprung up in Asia in the last few years. It is advertising that always surprises us – and very favorably,” says Olivetto.
As Grand Jury President, Olivetto will over see the Jury Panel for the Film & Radio Lotus categories, as well as the INNOVA, 360 and LOTUS ROOTS Lotus Awards. He will also host a seminar at ADFEST, sharing invaluable insights about creating advertising that shapes culture.
“It is a great honor to invite Mr Olivetto to ADFEST. He is one of the world’s great advertising minds, and he has played a major role in making Brazilian advertising famous around the world. We will all learn so much from his experiences,” says Jimmy Lam, President of ADFEST.
In 2009, Olivetto entered the Ibero-American Advertising Festival’s Hall of Fame. He is also the author of three best-selling books, which describe his terrifying experience of being kidnapped for two months in Brazil in 2001.
“Last year, we welcomed Britain’s most famous advertising executive, Sir John Hegarty, as Grand Jury President. This year, we have secured one of Brazil’s famous advertising executives, Mr Washington Olivetto. The caliber of our Jury Panel reaffirms ADFEST’s commitment to bringing the world’s great advertising minds together in Asia to inspire and learn from each other,” says Vinit Suraphongchai, Chairman of ADFEST.
ADFEST 2010 will take place in Pattaya, Thailand on 18-20 March 2010.
Visit www.adfest.com for more details.
