7-Eleven through their staple, large-sized beverage, The Gulp, has begun a revolutionary new digital and sales-generating campaign, where would-be voters are asked to make their vote heard via purchasing the Gulp of their choice. The Gulp cups in question bear the color and likeness of a Presidential hopeful, i.e. Noynoy Aquino on a Yellow Gulp, Gibo Teodoro on a Green Gulp, Manny Villar in an Orange Gulp, etc. After "purchasing" your vote, you are asked to logon to 7-Elections.com.ph to enter your name, email and receipt info, thereby entering your "vote" onto the Web site.
Of course, it’s not the Philippine national elections because of one obvious reason–you can keep buying as many Gulps as you want and enter a bogus name and email, but it still merits a valid pulse of the digital youth. Why? Because this Web site has been getting more viral via the social networks and blogs, spreading via Facebook (with the help of the "Share" social bookmark on the site as well).
What’s interesting about the site is the metrics it employs–each purchase of a Gulp cup is tracked in much the same way Comelec would count votes. And at this early stage of the running, Noynoy Aquino already has a commanding lead.
Which begs the question: Is this an accurate enough picture of what’s to come? Only time will tell. One thing’s for sure, though–the longer this campaign runs, the more sales it generates for 7-Eleven and its Gulp brand.
Bravo to the team that put this together! (Even if it is a copy of a similar campaign done in the United States, where Barack Obama also won in the running)
To cast your pseudo-vote, simply log on to 7-elections.com.ph. Exercise your right to vote! Make your Gulp count!
< width="500" height="311" alt="" src="/global//UserFiles/7-Elections-latest. " />
