The Philippines has a new Silver Clio and two Bronzes to add to its burgeoning collection.
Continuing on its comeback trail, Ace Saatchi & Saatchi won its first Clio, a Silver, for its Vespa "Our Ride" print campaign. BBDO Guerrero/Proximity Philippines received two Bronzes, one for its HP "Versus" print campaign and another for its single entry from the same series, "Sumo".
These were among the six Silver, ten Bronze and the single Gold Clios that Asian agencies received Wednesday night in New York City. It represents less than eight percent of the 220 metals awarded in Print, Poster, Billboard, Direct Mail, Television/Cinema/Digital, Television/Cinema/Digital Technique, Radio and Student. (Winners in Interactive, Innovative Media, Integrated Campaigns, Design, Content & Contact, Strategic Communications/Public Relations, Advertiser of the Year, Agency of the Year, Network of the Year and Lifetime Achievement Award will be announced tonight.)
Asia’s only Gold Clio went to Taproot India’s "Colours of India" campaign for Conqueror Paper, but most of the continent’s metals were won by O&M Singapore with two Silvers and five Bronze awards.
Three Grand Clios were awarded last night. In Television/Cinema/Digital, the honor went to Publicis Mojo Sydney’s James Boag’s Draught "Pure Waters" spot. The Trillion Dollar Poster Campaign for The Zimbabwean Newspaper from TBWA\Hunt\Lascaris Johannesburg, a sequel of its already awarded campaign, earned the Grand Clios in Billboard and Posters.
To date, the Philippines has won seven Bronze Clios (including O&M for Pepsi and Anvil Publishing; JWT’s Greenpeace "Trees" print and Shell "Are we there yet?" radio; O&M’s Ponds "Pore" billboard), two Silvers (including BBDO Guerrero Ortega for Visa) and two Golds Clio (BBDO Guerrero Ortega for VISA; Y&R’s Soroptomist "Bullet" poster).
The Clio Awards is probably the world’s most recognized awards competition for advertising, design and interactive. To this day, Clio’s iconic statute is the most widely recognized symbol of the industry’s creative accomplishments, appearing in movies and TV shows about advertising.
