creativity
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Global News
Brand Boot Camp 2018 to teach brands how to engage Generation Z
MANILA – For Generation Z, high-speed internet has always existed, “google” has always been a verb, and life without the…
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Campaign Spotlight
Campaign Spotlight: Serviceplan and Beck’s give a luxurious design twist on beer cans
BREMEN/HAMBURG – For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges…
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Global News
Cannes Lions: Dentsu to hold seminar on ‘Androids, AI, and the Future of Human Creativity’.
CANNES – As Cannes Lions is just around the corner, Dentsu is going to hold a seminar entitled, ‘Androids, AI,…
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Campaign Spotlight
Campaign Spotlight: Libbs and Tudo’s project proposes dance as an important part of the treatment of depression
São Paulo – Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite…
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Campaign Spotlight
Campaign Spotlight: McCann Buenos Aires and Sodimac Homecenter invite pets and their owners to the store with latest campaign
BUENOS AIRES – In order to overcome the fierce competition for consumer preference in a country that is used to price-oriented…
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Global News
Cannes Lions: Sandra Loibl is the first woman from Serviceplan Group to join the Cannes Jury
MUNICH – Sandra Loibl, General Manager and Executive Creative Director of Serviceplan Campaign, is the first woman from Serviceplan Group…
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Global News
Cannes Lions: Young Filipino creatives represent PH in Cannes Lions 2018
MANILA – Representing the Philippines in the upcoming Cannes Lions 2018 is a dream come true for five young, talented…
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The Magazine
Forget What You Know: Breaking the Rules for Creativity
Words by Mark Tungate Illustration by Diobelle Cerna I woke this morning to a pristine white Paris. The entire city…
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The Magazine
Educating Creativity: Building the Next Generation
Words by Paolo Mercado Illustration by Dymo dela Peña “Creativity cannot be taught, but it can be killed.” wrote American…
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Global News
BREAKING: Publicis Groupe unveils Marcel
Marcel to accelerate the transformation of Publicis Groupe from a holding company to an 80,000-person enterprise platform Publicis Groupe today…
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Global News
D&AD IMPACT shines light on creativity as a force for good
LONDON – D&AD Impact is a global initiative and awards programme that exists to shine a light on the power…
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Digital News
Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds
SINGAPORE – Poor data application in the creative process is leading to a significant wastage in digital ad spend, according…
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Philippine News
Data, AI, Machines, and Creativity: An outlook from a data seer
The days of “big data” being the industry buzzword have long passed. Today, businesses, manufacturers, producers, and even governments are…
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