Known for its Mediterranean seascape and sails, as much as for its arts, science and culture, people have converged in Valencia, Spain for more than sightseeing in the last four years. And, two Philippine entries might just get to do the same at the Festival of Media from April 18 to 20, 2010.
Shortlisted in the 2010 Festival of Media are “Awesome Philippines” by Havas Media-Media Contacts for the Department of Tourism for Best Targeted Campaign, and “Skelan Nationwide Church Invasion” by Starcom MediaVest for United Laboratories-Skelan for Best Event/Activation.
Awesome Philippines won a Gold at the 2009 Araw Awards, while Skelan Nationwide Church Invasion won Gold for Best Local Campaign and Silver for Best Use of Creative in the first Media Thinking Awards across Asia Pacific.
Recognizing that media expertise has already expanded its territories, the Festival of Media was created in response. Successful in showcasing exemplary work, the event introduced the Festival of Media Awards last year.
With Universal McCann Philippines’ “Botelya” for Johnson’s Baby Oil shortlisted last year for Best in Content, things augur well for this year’s contenders.
Entries from the United Kingdom and the United States lead the shortlist. The US and the UK, along with Spain, are three of the frontrunners in digital media. In the region, Australia has 13, and India has 8, shortlisted entries.
“They’re sophisticated and advanced in terms of digital, with an ad spend of 5-10% of total media mix. (The Philippines is) still in the infant stage, digital media allocation is less than 2%,” says Ed Mapa, managing director of Media Contacts Philippines.
Havas Media leads with 19 entries, MediaCom follows with 13, and Starcom MediaVest is in third place with 11.
Media Contacts, an interactive agency, was the 2009 Araw Media Agency of the Year. The media company is under Havas Digital, of the Havas group.
The Festival of Media Awards features recent Philippine visitor, Bernhard Glock of the Media Leadership Company and World Federation of Advertisers, is the Jury Chair of 38 judges.
Winners will be announced at the City of Arts and Science museum complex on April 20, 2009.
For more details, visit http://www.festivalofmediaawards.com
adobo magazine. The Word on Advertising.
