THE PHILIPPINES, SEPTEMBER 26, 2012 – Bench continued its hit parade of blockbuster events yesterday with a press conference celebrating newest brand endorser Jessica Sanchez, under the tagline, ‘Wear Your Music’. Petite, perched on sky-high studded heels and obviously excited to be there, the “American Idol” 1st runner up was all smiles as she met the gathered media. “It’s different (from being in the States), but I definitely want to come back and explore more of the country,” said Sanchez, when asked to describe her Philippine experience. On now being counted in the company of such names as Adam Levine and Ian Somerhalder, Sanchez laughed, saying, “I don’t think I’m even in the same category!”
Bench founder and owner Ben Chan (currently featured on the cover of adobo Magazine’s September-October issue, on sale now!), was all smiles as he welcomed Sanchez to the Bench family. In an interview with adobo, Chan said that it was in his brand’s DNA to recognize and showcase Filipino talent here and abroad, whether it was the likes of Sanchez or past endorsers such as Bruno Mars and Nicole Scherzinger.
Sanchez is not the first “American Idol” alum to front for Bench, which has previously featured season 3 favorite Jasmine Trias and season 7 runner-up David Archuleta. At 17 years of age, Sanchez’s story of being plucked from obscurity to becoming an international personality is somewhat analogous to that of Bench, which is currently celebrating its 25th anniversary. From humble beginnings in the men’s section of a local department store to multiple product lines across numerous brands, Bench now boasts stores all around the world, with locations in the USA, China and Dubai.
