ASIA-PACIFIC, HONG KONG, AUGUST 10, 2010 – Ogilvy & Mather announced today the appointment of multi-award winning Planning Director, Mark Sinnock, to the role of Regional Planning Director across Asia Pacific. Mark will relocate to Singapore and commence his role on 20th September 2010.
Mark (re) joins Ogilvy & Mather in Asia from supermarket giant ASDA in the United Kingdom, where he was Marketing Director, Strategy, Insight and Advertising. He replaces Paul Matheson who leaves the Agency in September for New York.
Mark’s career, which began at O&M London as an Account Director on Ford, then saw him switch to planning with stints at leading UK agencies, he was the Planning Partner at TBWA on Playstation Cannes Grand Prix “Mountain”, and more recently the Chief Strategy Officer at Fallon London, the agency behind some of the world’s most celebrated and awarded campaigns of recent years for brands such as Cadbury “Gorilla”, Sony “BRAVIA”, Skoda “Cake”.
Reporting to Tim Isaac, Chairman and Paul Heath, Chief Executive Officer of Ogilvy & Mather Asia Pacific, Mark will be responsible for overseeing the entire planning function across the breadth of Ogilvy & Mather’s regional operation, which consists of 29 offices in 17 markets.
"Mark’s combination of experience is unique,” says Paul Heath, Chief Executive Officer at Ogilvy & Mather Asia Pacific. "He works across disciplines, media, platforms and industries and comes to Ogilvy in Asia at a time of great opportunity. We look forward to the contribution he will make to driving our agenda of producing work for our clients that hit the twin peaks of creativity and effectiveness.”
Mark’s hire follows the recruitment of other leading planners and strategists to Ogilvy over the past year, further signifying Ogilvy’s global investment to becoming a leading planning agency brand.
Most recent appointments include: Russell Davies – appointed as Head of Planning in Ogilvy EMEA; Ben Richards as Worldwide Head of Strategy & Integration; Rachel Hatton, Head of Planning for Ogilvy London; Colin Drummond, Head of Planning for Ogilvy & Mather West and Tim Maleeny who joined as Head of Planning in New York.
Ogilvy also announced last week the appointment of Ronnie McBryde who joins the agency as Worldwide Head of Strategic Support – based in London.
