Fernando Machado
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Global News
Cannes Lions 2020: Lion Essentials’ First Episode Focuses on Fernando Machado And Burger King’s Creative Success Story
CANNES, FRANCE – Cannes Lions recently launched and introduced Lion Essentials: a new documentary series that explores some of the…
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Campaign Spotlight
Cannes Lions 2019: Behind the Whopper Detour – A How-To on Trolling Your Chief Rival and Establishing Your Throne On A Mountain of Lions
Words by Theda Braddock Fernando Machado strolls about Cannes like he owns the place. Not in an arrogant way, but…
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Global News
Cannes Lions 2019: Burger King is Named as the First Ever Cannes Lions Creative Brand of the Year
Proving to be an unstoppable force brand, Burger King sweeps this year’s Cannes Lions Festival, winning the first ever Cannes…
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Global News
Cannes Lion 2019: FCB New York and Burger King’s Whopper Detour Bags Second Grand Prix Win With Mobile Lions
“Whopper Detour”, created by FCB New York for Burger King bags its second Grand Prix win, this time for the…
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Global News
Cannes Lions 2019: Burger King’s Fool-Proof Survival Guide to the Apocalypse from Global CMO Fernando Machado and Head of Global Marketing Marcelo Pascoa
By Jamie Tolentino-Deludet Many people queued up for this session as the line extended to different floors of the Palais…
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Global News
Cannes Lions 2019: Burger King Wins Big in Direct Lions; Claims Grand Prix with “Whopper Detour” by FCB NY
Who says Big Data has to be boring? If anything, Whopper Detour winning the Grand Prix award for this year’s…
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Global News
#adoboExclusive: Senseless Humor Works; The Secret Recipe from Burger King’s Top Marketer
Burger King’s Chief Marketing Officer Fernando Machado will be leading this year’s Creative Effectiveness Lions Jury as the Jury President…
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Philippine News
Creativefest 2019: Fernando Machado, the Creative Marketer who’s Fearless in Taking Risks
MANILA, PHILIPPINES — “I believe brands can do more than just sell stuff. Selling whoppers is great and it keeps…
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Global News
How Burger King hacked Hackvertising
by Theda Braddock One of the most buzzed about talks at Cannes this year was the story about Burger King’s…
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