ASIA-PACIFIC – AUGUST 2011 – Find out how groundbreaking technology is advancing creative communications at cutting-edge seminars at Spikes Asia in Singapore this September.
Media agency network PHD presents “2016 Beyond the Horizon” seminar with its Global Strategy and Planning Director, Mark Holden, who will show upcoming technology that will power the next generation of marketing communications platforms. These developments, from virtual personal assistants such as I-Concier through to evolved forms of air-tagging, bring exciting possibilities for the Asian marketing and advertising landscape.
Microsoft’s general manager for Global Creative Solutions, Stephen King, leads Microsoft Advertising’s “Harnessing Technology, Enhancing Storytelling” seminar. Using up-to-the-minute examples, Kim shows how technology can enhance and build storytelling in brand campaigns.
RenRen.com, China’s largest social network, presents “How Can Creatives Play A Big Role In The Future Of Chinese Social Media?” Donna Li, general manager for Strategic Marketing & Media Planning, discusses the pivotal roles that creativity and technology play in creating successful social media campaigns, using innovative campaigns for advertisers such as Yili and VW.
Spikes Asia Advertising Festival will be held at Suntec Singapore on September 18 to 20. Deadline for Spikes Asia awards entries extended to August 12. Find out more at www.spikes.asia.
In photo: Mark Holden, Stephen Kim and Donna Li
