ASIA-PACIFIC – HONG KONG, AUGUST 1, 2012: Y&R has appointed Sylvester Song to regional creative director handling content and production for Colgate Palmolive Asia.
Song is the first senior creative director that will exclusively handle content development and production. He will be reporting to regional executive creative director for Colgate Palmolive Asia Tan Shen Guan who comments “This role is one of the first of its kind.. This is a Y&R innovation.”
Song has had 20 years of experience in countries such as Australia, Singapore, Hong Kong. He has worked for JWT, McCann Erickson, Bates, Saatchi & Saatchi, and Ogivly. He has produced acclaimed campaigns for leading brands Coca-Cola, Heineken, McDonald’s, HSBC and Cathay Pacific.
