After all was said and done, AlmapBBDO of Brazil under the leadership of Marcelo Serpa was declared the most awarded agency of the festival. Its mother network BBDO continued to hold former frontrunner DDB at bay, for the fourth year in a row. Y&R makes its first appearance in a long while in the network triumvirate.
As new categories were added, more special awards were presented. Curiously enough, the more specific the awards became, the lines between creative, media, direct, interactive agencies blurred even further.
The following special awards were given as the results of the different categories were released through the week. They appear below in the order they were announced.
Direct Agency of the Year
This award is given to the agency that obtains the highest score for entries in the Direct Lions section, irrespective of whether these have been entered by the agency or another party.
- ABBOTT MEAD VICKERS BBDO, London, UK
- JUNG von MATT, Hamburg, Germany
- OGILVY BRASIL, São Paulo, Brazil
Media Agency of the Year
This award is give to the entrant company (even though they may not be a media agency) that obtains the highest score for entries in the Media Lions section.
- LEO BURNETT SYDNEY, Australia
- FISCHER PORTUGAL, Lisbon, Portugal
- LEW’LARATBWA, São Paulo, Brazil
Interactive Agency of the Year
This award is given to the agency that obtains the highest score for entries in the Cyber Lions sections, irrespective of whether these have been entered by the agency or another party.
- CRISPIN PORTER + BOGUSKY, Boulder, USA
- BBH, London, UK
- WIEDEN + KENNEDY, Portland, USA
Agency of the Year
This award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film and Radio Lions sections, irrespective of whether these have been entered by the agency or another party.
- ALMAPBBDO, São Paulo, Brazil
- Y&R New York, USA
- WIEDEN+KENNEDY, Portland, USA
Independent Agency of the Year
This brand-new award honours the independent agency that has amassed the most points across ALL the entry sections at the Festival – that is, Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo & Activation, Design, PR, Film Craft, Titanium and Integrated sections.
- JUNG VON MATT, Hamburg, Germany
- WIEDEN+KENNEDY, Portland, USA
- FORSMAN & BODENFORS, Gothenburg, Sweden
Network of the Year
The Network Of The Year Award is given to the agency network that obtains the highest score for entries in the Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Titanium and Integrated sections.
- BBDO
- DDB
- Y&R
Palme D’Or
The Palme d’Or is given to the best production company. To compete for this prize, a production company must have at least 10 films in the competition, irrespective of whether these have been entered by the production company, advertising agency or another third party.
1. MJZ, USA
2. HUNGRY MAN, USA
3. SMUGGLER, USA
4. BISCUIT FILMWORKS, USA
5. RSA FILMS, UNITED KINGDOM
6. O POSITIVE FILMS, USA
7. KNUCKLEHEAD , UNITED KINGDOM
7. STATION FILM, USA
9. ARGENTINACINE, ARGENTINA
10. BLINK PRODUCTIONS, UNITED KINGDOM
Grand Prix for Good
This year, a special category was created for entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections were judged by the Titanium and Integrated Jury, who chose one piece to receive the Cannes Lions Grand Prix for Good
Title: CHOOSE A DIFFERENT ENDING
Advertiser: THE METROPOLITAN POLICE
Product: ANTI-KNIFE CAMPAIGN
Entrant Company: ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Ready to choose your ending? Do it here.
