GLOBAL – NEW YORK, NY, AUGUST 3, 2012: Now in its 19th year, the AME Awards the World’s Best Award for Advertising & Marketing Effectiveness, has announced its 2013 competition call for entries.
Alisun Armstrong, AME’s recently appointed executive director, unveiled a streamlined entry process, sleek new website design, revised entry fee structure, and a roster of new competition categories that mirror trends in the constantly evolving advertising and marketing industry. New categories include: Sports Promotion, Branded Entertainment, Ebooks, Games, Pop-up-Stores, Tablets, Low-budget, Collateral and Print, and a new category group Social Benefit.
The Social Benefit categories concentrate on campaigns that benefit a charity’s brand or initiatives and contribute to the greater good. These categories will showcase advertising and marketing campaigns promoting peace, human rights, and social consciousness as well as a commitment to planetary stewardship. Categories include Civic/Social Education, Environmental Issues, Philanthropic Appeals, Promotion of Peace/Human Rights, and Promotion of Health & Human services.
“2013 will see dynamic changes for the AME Awards. Our careful evaluation of the competition and monitoring of evolving trends in the industry have led to multi-faceted changes strategically crafted to best showcase the creative and effective marketing and advertising work of today,” commented Ms. Armstrong.
The 2013 AME Awards marks the inaugural Call for Entry season for Ms. Armstrong, who joined the competition mid-season last year. A consummate marketing maven, Ms. Armstrong’s most recent position was senior marketing copywriter for Kaplan Test Prep. Her previous role marketing the brands of AME’s parent company, International Awards Group, casts her as the perfect candidate to spearhead strategy for the AME brand.
In addition to managing all facets of the AME Awards, Ms. Armstrong will assemble the 2013 AME Grand Jury from amongst the most respected advertising and marketing minds around the globe.
The AME Grand Jury is comprised of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives. Jury panels award Gold, Silver, and Bronze to the highest scoring entries in each category. All Gold winning work from all regions is judged by the international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.
