Heineken
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Campaign Spotlight
Campaign Spotlight: Desperados goes beyond the obvious in collaborating with group of emerging artists on its latest advertising campaign
AMSTERDAM, NETHERLANDS – Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer –…
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Global News
Brand & Business: Heineken’s Desperados launches first alcohol-free innovation, Desperados Virgin 0.0%
AMSTERDAM, NETHERLANDS – Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the…
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Global News
Brand & Business: Amstel celebrates 150-year anniversary with expansion to China and new visual identity
LONDON, UK – This year, HEINEKEN celebrates the 150th anniversary of Amstel. To mark this milestone, the brand is launching…
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Campaign Spotlight
Campaign Spotlight: This year, we’ll love the things we usually dislike, Heineken festive 2020 campaign
AMSTERDAM, NETHERLANDS – After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions…
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Global News
New Business: Heineken announces a new creative agency model with Publicis Groupe and the consolidation of media buying with dentsu
AMSTERDAM, NETHERLANDS– HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model…
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Global News
Sustainability: Heineken’s brewing a better world, producing Sol using renewable solar energy
AMSTERDAM, NETHERLANDS – Since April 2020, Sol brewed at Zoeterwoude in the Netherlands has been produced using renewable energy from solar…
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Campaign Spotlight
Campaign Spotlight: Heineken’s #FreshExperience, encouraging Gen Zs and Millennials to take on new experiences
MANILA, PHILIPPINES – If there’s anything 2020 has taught us, it’s that sometimes we just need to see things with…
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Philippine News
Brand & Business: Brewing better possibilities for local graduates, talents amidst pandemic, AB HEINEKEN Philippines
MANILA, PHILIPPINES – Kat Fanio, a 23 year-old business graduate from the University of the Philippines, is one of the…
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Global News
Brand & Business: HEINEKEN launches new hard seltzer brand Pure Piraña, enters Mexican & New Zealand markets
AMSTERDAM, NETHERLANDS – HEINEKEN is exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand.…
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Campaign Spotlight
Campaign Spotlight: #SocializeResponsibly is the new normal for beer lovers
MANILA, PHILIPPINES — As the pandemic put a freeze to life outside our homes, a new consumer behavior has appeared…
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Campaign Spotlight
Campaign Spotlight: Heineken is Getting Drivers to Drink Before Going On the Road with the “Driver’s Fridge” by Publicis Singapore
SINGAPORE – Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they…
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Campaign Spotlight
Campaign Spotlight: Heineken Unveils New “When You Drive, Never Drink” Spot Featuring Two Formula 1 World Champions
AMSTERDAM – Heineken® has launched a new When You Drive, Never Drink responsible consumption campaign featuring father and son duo, and…
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Campaign Spotlight
Campaign Spotlight: Heineken Launches “Cheers to All” with a Refreshing Perspective on Drinks Stereotypes
AMSTERDAM – Heineken® has launched a new global campaign, “Cheers to All”, with a light-hearted view on the stereotypes that…
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