AMSTERDAM, NETHERLANDS – Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer – with a kick of the unexpected that goes beyond the obvious. In this latest wild experiment, Desperados is joining forces with eight emerging graphic designers, painters, photographers and illustrators – creating the Desperados Design Collective – to develop its latest advertising campaign, providing a platform for their talent to shine on a global stage.
Budding artists that feature in the Desperados Design Collective have been given a once-in-a-lifetime mentorship opportunity with world-renowned designer, Kate Moross, drawing on their experience and creativity to inspire the group to defy expectations in the work they’ve produced. Creative output from the group will appear throughout Desperados’ digital advertising and first ever AR OOH experience in 2021.
Kate Moross, Designer and Global Mentor said: “As a designer, it’s important to challenge yourself and not get too comfortable. This project has an original approach, and I’m excited to be working with the Desperados Design Collective. It’s been great to collaborate and coach these talented creatives to create a campaign that celebrates everyone’s individual style. I think the results are brilliant. There are lots of bold expressive outcomes that work together in unexpected ways.”
Amid a challenging climate for the global arts industry, the launch of the Desperados Design Collective sees the brand continue its longstanding commitment to elevate boundary-pushing creativity and champion emerging talent. Over the years, Desperados has collaborated with hundreds of DJs, musicians and artists from all over the world to ignite the party spirit through its events and activations, spanning both the real and virtual worlds.
Rutger van der Stegen, Global Marketing Manager, Desperados said: “The creation of the Desperados Design Collective reflects our desire to put creativity at the heart of everything we do. In launching the unique mentorship programme, we want to propel the artists of tomorrow forward and promote their talent globally. Through our work with the Collective, we’ve inspired bold and exciting pieces of advertising that bring to life the distinct Desperados spirit of playful experimentation in more unexpected ways.”
This campaign is an evolution of the Desperados Party Poster World campaign, bringing to life the brand’s party spirit through a disruptive and boundary-pushing advertising approach that takes its inspiration from an iconic part of club and festival culture – the posters.
For more information about the Desperados Design Collective, visit the website or check it out on social – #DesperadosDesignCollective #GoDesperados #Desperados.
