influencer marketing
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People
McCann Worldgroup China appoints Eve Rong to lead new Influencer Marketing business unit
SHANGHAI, CHINA — McCann Worldgroup China has announced the official launch of its “Influencer Marketing” business unit, which will not only…
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Insight
Influencer marketing in Asia remains to be untapped for certain categories, Emplifi report states
SINGAPORE – Emplifi, a leading customer engagement platform, released “Asia Pacific: State of Influencer Marketing Report,” a comprehensive look at…
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Brand & Business
Unbox Creator Network expands Influencer Marketing Division for better access to the most in-demand A-listers
MANILA, PHILIPPINES – The future of influencer marketing in the Philippines is looking brighter as ever with more brands turning…
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Brand & Business
Vero introduces InFluent, a new influencer marketing stack for brands and creators
MANILA, PHILIPPINES — Southeast Asia-based PR and digital marketing agency Vero announced its latest influencer marketing stack InFluent — a combination…
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adobo Exclusive
The Philippines’ influencer marketing scene through the years, in the eyes of Blogapalooza CEO Ace Gapuz
MANILA, PHILIPPINES — Influencer marketing has grown to be one of the most effective channels to reach, engage, and convert…
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Press Release
Brand & Business: AnyMind Group shares a behind-the-scenes look at influencer marketing
MANILA, PHILIPPINES — The reality of an influencer marketing campaign versus what actually happens behind the scenes can be murky…
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Insight
Brand & Business: The push for transparency in influencer marketing has three faces
MUMBAI, INDIA — The daily downloads of the Dunkin’ Donuts app jumped 57% in September 2020. The jump, while noticeable,…
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Insight
Insight: Making influencer initiatives purposeful and more beneficial through Twitter’s influencer sponsorship model
MANILA, PHILIPPINES — Influencers have the ability to reach, inspire, and compel their audiences to listen and follow their recommendations.…
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Campaign Spotlight
Campaign Spotlight: Klarna launches experiential consumer activation to educate consumers on UK social media advertising guidelines
LONDON, UK — Klarna, the leading global banking, payments, and shopping service, is launching an experiential activation in the heart…
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