influencer marketing
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Insight
Insight: Making influencer initiatives purposeful and more beneficial through Twitter’s influencer sponsorship model
MANILA, PHILIPPINES — Influencers have the ability to reach, inspire, and compel their audiences to listen and follow their recommendations.…
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Campaign Spotlight
Campaign Spotlight: Klarna launches experiential consumer activation to educate consumers on UK social media advertising guidelines
LONDON, UK — Klarna, the leading global banking, payments, and shopping service, is launching an experiential activation in the heart…
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Insight
Insight: Ensuring authenticity in influencer marketing, according to INCA’s Arthur Altounian
MANILA, PHILIPPINES — Staying indoors for prolonged periods after COVID-19 has hit Southeast Asia has led to a dramatic digitization…
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adobo Talks POV
Insights: Beyond Clicks – driving results through influencer marketing
MANILA, PHILIPPINES — On May 27, adobo Magazine, in partnership with Facebook, hosted Beyond Clicks, a virtual roundtable discussion wherein…
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Insight
Insight: Klarna’s Influencer Council releases Influencer Marketing Whitepaper to provide greater clarity on advertising guidelines
LONDON, UK — Klarna, the leading global payments and shopping service, and its industry-wide Influencer Council, have released their Influencer…
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Insight
Insight: Zilingo Philippines shares 7 influencer marketing tips for beginners
MANILA, PHILIPPINES — In this digital age, as of January 2021, the Philippines’ total internet penetration is now at 67%…
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Digital News
Brand & Business: INCA welcomes “Sophia the Robot” to its network of influencers in her first agency ambassadorship
SINGAPORE – INCA, GroupM’s brand-safe influencer marketing solution, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s…
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Global News
Insight: Gushcloud report shares how COVID-19 changed influencer marketing in SEA
MANILA, PHILIPPINES — The global health crisis brought by COVID-19 has definitely impacted the economy, causing businesses to pivot their strategies…
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Events
adobo FOI 2019: How Influencer Marketing Shook the Industry with Instagram’s APAC Head of Product Marketing, Alex de Leon
MANILA, PHILIPPINES — At the adobo Festival of Ideas 2019, a key topic discussed is one of the hottest buzzwords…
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Digital News
Intelligence: The Power of Influencer Marketing According to Meltwater’s “Beyond Skin Deep” Study Exploring Consumer Perspective on The New Beauty Endorsers
SOUTHEAST ASIA — Move over celebrities; shoppers are increasingly turning to influencers to access beauty trends, looks, content and experiences,…
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Digital News
Influencer income to double in 2018; publishes to rely more on native ads
Philippine brands are set to invest more heavily on native advertising next year, spurring optimism among influencers, who expect their…
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