Initiative
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New Business
Initiative wins Fantastic Furniture’s media mandate
SYDNEY, AUSTRALIA — After a competitive media review, Australian value furniture and bedding retailer Fantastic Furniture has appointed Initiative as its media agency of record…
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New Business
Initiative expands operations to New Zealand following ASB win with Aotearoa launch
Melissa Fein NEW ZEALAND — Media agency Initiative (wholly owned IPG entity) has been appointed as a media partner to…
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New Business
Priceline awards media services account to Initiative
MELBOURNE, AUSTRALIA — Priceline Pharmacy has awarded Initiative its media services account following a three-month competitive pitch. The account has…
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New Business
Initiative named media agency of coveted Cricket Australia
MELBOURNE, AUSTRALIA — Following a robust pitch process, Initiative has been appointed as Cricket Australia’s media agency of record, effective immediately. …
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People
Paige Wheaton joins Initiative as Chief Investment and Partnerships Officer
SYDNEY, AUSTRALIA — Media agency Initiative has announced the appointment of Paige Wheaton as Chief Investment and Partnerships Officer. Paige…
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People
Danielle Galipienzo to lead Initiative’s evolving purpose-led consulting division as new Head of Impact
SYDNEY, AUSTRALIA — Media agency Initiative has announced Danielle (Elle) Galipienzo has taken on the additional role of Head of…
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New Business
Goodman Fielder strengthens media investment commitment with extended Initiative remit
SYDNEY, AUSTRALIA — Heralding its intent to take a more holistic approach to media investment, Goodman Fielder has formally extended…
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New Business
Initiative agency wins and retains Pernod Ricard media account for 3 more years
SYDNEY, AUSTRALIA — After a hotly contested pitch, advertising agency Initiative has retained the coveted Pernod Ricard Australia and New…
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Brand & Business
Initiative brings back popular Super Bowl ad ‘betting’ competition
SYDNEY, AUSTRALIA — Media agency Initiative has brought back its highly popular marketing-multi betting platform ahead of this year’s Super…
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People
Initiatiative appoints David Cook as Head of Marketing & IQ
SYDNEY, AUSTRALIA — Media agency Initiative has announced the appointment of David Cook to the newly created national role of…
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New Business
Sanitarium Health Food Company appoints Initiative as media agency of record
SYDNEY, AUSTRALIA — Following a competitive pitch, media agency Initiative has been appointed Sanitarium Health Food Company‘s media agency of…
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New Business
Jemena awards Initiative and Mediabrand Content Studio with media and creative mandate
SYDNEY, AUSTRALIA — Following a hotly contested pitch, media agency Initiative has retained the media business for energy networks owner Jemena…
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New Business
Maya appoints Initiative Philippines as Media Agency of Record
MANILA, PHILIPPINES – Maya, the Philippines’ first-ever all-in-one banking app, has announced Initiative, the culturally-driven media agency within IPG Mediabrands, as its media…
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