One of the five biggest media agencies in the country, MindShare Philippines, finally put its money where its mouse is.
Beginning this week, it offers digital services on top of traditional media planning and buying.
Part of the impetus in adding digital expertise to its portfolio is the rapid penetration of digital media in the country. Based on its research, this media specialist dares to say that Internet is so pervasive in the Philippines that it already ranks second to Television as a mass medium.
“We recognize that there’s a silent revolution happening among consumers who are consuming less traditional media as more of them go online and become more selective of what media they consume. Locally, there’s still a huge gap between marketers’ understanding and adoption of digital media and the high consumption of digital media among consumers. Our vision for MindShare is to help bridge that gap and help marketers make the most out of digital media to connect with consumers,” says Bunny Aguilar, general manager of MindShare.
From the Asia Pacific office, CEO Ashutosh Srivastava adds, “We are in the business of marketing programs for our clients which help deliver growth and competitive advantage so instead of creating separate digital companies, our approach has always been to bring in people who understand technology, data, interaction marketing, and we embed these people in the heart of our business,”
Apart from extending its media planning, buying and optimization expertise online, MindShare now provides digital strategy, community, search and mobile advertising. It boasts alliances with partners like DoubleClick to help with online campaign optimization and is integrating the search capabilities of recently acquired 24/7 Real Media into the organization
