Le Pub
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adoboPicks
Venture into retrofuturism, embrace community, and embody the dating world’s best green flag
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Heineken says it doesn’t matter if you misspell the brand, as long as you have a good time
AMSTERDAM, NETHERLANDS — Heineken® is turning 150. The perfect time to talk about a brand’s heritage and honor its history, no?…
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Campaign Spotlight
Tiger Beer adds to the ‘Brewed For Your Fire’ narrative with new film by BBH Singapore and LePub APAC
SINGAPORE – Tiger Beer, the number-one international premium beer from Asia, launches the latest installment of “Brewed For Your Fire,”…
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Campaign Spotlight
Prime Video and Publicis Italy hold special UEFA Champions League screening in the midst of real laundry
MILAN, ITALY — Prime Video, the exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the…
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Campaign Spotlight
Lavazza takes you to Mars in this out-of-this-world campaign that emphasizes its commitment to sustainability
MILAN, ITALY — Lavazza, the leading Italian coffee company, has unveiled ¡Marte! For Another Planet, the brand-new coffee product that…
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Campaign Spotlight
Feel the twist as G-Dragon tries the new Tiger Soju Infused Lager
SINGAPORE — Tiger Beer, an international premium beer from Asia, has debuted the Tiger Soju Infused Lager, an easy-to-drink lager…
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Campaign Spotlight
Park Hyung Sik stars in Heineken’s ‘The Ghosted Bar’ campaign by Le Pub APAC, a reminder to work responsibly
SINGAPORE – Heineken’s latest “Work Responsibly” campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the…
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People
Le Pub bolsters APAC team with new leadership duo, General Manager Hanh Kanssen and ECD Cyril Louis
SINGAPORE — After opening its APAC headquarters in Singapore last year, Le Pub APAC has appointed a leadership duo: Hanh…
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adoboPicks
This week in ads brings us Lunar New Year celebrations, an invite into the world of Sugarlandia, and an important pledge from Publicis Groupe
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Tiger Beer and Le Pub APAC call on everyone to pause and celebrate wins this Lunar New Year
SINGAPORE — Tiger Beer, Asia’s number-one international premium beer, has marked the start of the Lunar New Year with the…
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adoboPicks
This week’s best ads: KFC’s answer to overthinking, Mastercard’s tribute to black-owned businesses, and Sassa Gurl butts heads with ‘kontrabidas’
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Heineken launches cross-genre, cross-culture campaign ‘Refresh Your Music’ with The Chainsmokers
MANILA, PHILIPPINES — Encouraging music lovers to explore different genres and immerse themselves in a refreshing new experience, Dutch multinational…
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Press Release
‘This billboard is cooling your Heineken,’ says this renewable energy campaign by Le Pub
RIO DE JANEIRO, BRAZIL — Alcohol brand Heineken – which uses 100% renewable energy across its production process and aims…
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