Cheil has won three Statues at the London International Awards (LIA) 2026, including one Gold and two Silver Statues.
‘Job Stay’ won a Gold Statue and a Silver Statue in the Creative Strategy category. Cheil Korea and Albamon, a leading job platform in Korea, teamed up to bring young workers back to regional areas and get local job-seeking activity moving again. The campaign turned unattractive local jobs into desirable travel experiences by creating long-stay packages that included accommodation, transportation, and unique local experiences. Participants paid with their working hours at local businesses instead of money.
‘The Petition Papers’ for Wildlife Conservation Society won a Silver Statue in the Design category. To protect Hudson Canyon from overfishing and oil and mineral exploration, McKinney, part of Cheil, turned the paper that wraps seafood into a petition. The work is centered on handmade Gyotaku prints, a traditional ink-printing method by Japanese fishermen used to document where their catch came from — turning every seafood order into a call to action.
LIA is one of five global shows included in WARC Creative 100. After on-site judging in Las Vegas, LIA revealed the 2026 winners as juries completed their work. Juries reviewed every piece of work in their categories from beginning to end.
adobo Magazine is an official media partner of the 2026 London International Awards and the Creative LIAsons Program.
