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Awards News
Philippine ad giants selected as Jurors for 2024 Cannes Lions International Festival of Creativity
MANILA, PHILIPPINES — In April, Cannes Lions revealed its lineup of global experts tasked with recognizing and honoring the pinnacle…
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Awards News
MullenLowe Treyna makes history at international awards shows Spikes, Adfest, Clio, and more
MANILA, PHILIPPINES — Philippine agency MullenLowe TREYNA capped off the first quarter of 2024 with its biggest haul to date…
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adoboPicks
From a card that champions LGBTQ+ rights to gravy-licking cats, these creative campaigns are making waves
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Awards News
Gigil, MullenLowe Treyna, and TBWA\SMP win big at the final Adfest Lotus Awards
MANILA, PHILIPPINES — To culminate this year’s program, ADFEST held the second Lotus Awards night, where 1,587 entries were received…
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adobo Exclusive
MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’
PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency…
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Awards News
Gigil and MullenLowe Treyna bag Gold awards at Adfest 2024 Day 1 Lotus Awards
PATTAYA, THAILAND — ADFEST 2024 is coming to a close, with its second day on March 22 culminating in the…
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Awards News
Gigil leads list of Philippine finalists for Adfest 2024
PATTAYA, THAILAND — The most celebrated regional creative festival in Asia, ADFEST, is kicking off this year’s event by saying…
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Awards News
MullenLowe MARC clinches 12 Anvil Awards, including prestigious Grand Anvil honor
MANILA, PHILIPPINES — MullenLowe MARC, the public relations unit of MullenLowe TREYNA, took home 12 Anvils at the 59th Anvil…
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Brand & Business
MullenLowe TREYNA acquires Xiklab Digital’s full digital advertising business
MANILA, PHILIPPINES — Capping a year of record growth for the agency group, MullenLowe TREYNA has acquired the full digital…
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adoboPicks
Vital causes shine in this week’s ad picks, from LGBTQ+ rights to breast cancer awareness
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Drag Race PH Season 2 winning queen Captivating Katkat champions LGBTQIA couples with Right to Care Card
MANILA, PHILIPPINES — Captivating Katkat, one of the most prominent drag queens in the country, is using her platform to…
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Awards News
MullenLowe Treyna’s Leigh Reyes leads this year’s Boomerang Awards jury
Leigh ReyesMANILA, PHILIPPINES — Two weeks before the Boomerang Awards night, Leigh Reyes, IMMAP Past President and Mullen Lowe TREYNA’s…
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