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Philippine Marketing Association sets biggest int’l marketing event

THE PHILIPPINES, JUNE 11, 2012: The Asian Marketing Conference (AMC), organized by the Philippine Marketing Association (PMA), will hold the year’s biggest international marketing event on July 19-20, 2012 at the Makati Shangri-La Hotel. Entitled “Asiannovation2: Unleash the Asian Marketing Masters,” the event will gather some of the best marketing minds from around the globe.
 
The event aims to provide marketing practitioners the latest global marketing insights and trends. Managing director of MRM Manila Donald Patrick Lim leads this year’s Asian Marketing Conference as overall chairperson.
 
“It is a good follow up to the recently-held ADB Board of Governors’ 45th Annual Meeting in terms of boosting the country’s image as successful organizers of global events,” said Lim.
 
Prominent marketing executives will provide insights as speakers in the event, one of which is the keynote speaker Hermawan Kartajaya, president of the World Marketing Federation and founder of the Asian Marketing Federation. 
Kartajaya, who leads Asia-based management consultancy firm MarkPlus&Co., is renowned in the marketing world for his brilliant strategic business concepts. He is also the co-author of international marketing guru Philip Kotler, from the Kellogg School of Management of Northwestern University in Illinois, USA, for a number of books including “Marketing 3.0” and “Rethinking Marketing: Sustainable Marketing Enterprise in Asia.”
 
Other confirmed speakers include Takuya Goto, President of the Asia Marketing Federation and President of the Japan Marketing Association; Greg Armshaw, Chief Technology Catalyst of McCann Worldgroup Singapore; Michael Robinson, SEA Managing Director of Momentum Asia in Singapore; Serene Wong, Chief Executive Officer, TNS Global (China); Eddie Lee, Managing Partner, iPay88 (Malaysia); Prof. Hooi Den Huan, Director of the Nanyang Technopreneurship Center, NTU in Singapore; Tilan Wijeyesekera, Deputy General Manager of Seylan Bank in Sri Lanka; Ashok Patro, Co-Founder of Thoughtbuzz in Singapore; Khin Ng, Founder and Director of Strategy of Tangible in Singapore; and Jaideep Kibe, Marketing Director of The Coca Cola Company Philippines.
 
Resource speakers from the Philippines are Sec. Ramon Jimenez, Secretary of the Department of Tourism; Josiah Go, co-founder and Chairman of Mansmith and Fielders Philippines; Ricky Alegre, Chairman of the Advertising Board of the Philippines; and Eugenio “Boy” Abunda, Jr., talent manager, TV host and publicist.
 
Interested parties can get more information and registration details on the Asian Marketing Conference, “Asiannovation2: Unleash the Asian Marketing Masters,” by calling the PMA secretariat at 634-5722, 634-4890, 638-7700, 0927-715-6676, 0917-881-8PMA (672), e-mailing asianmasters2012@yahoo.com, or visiting www.asianmarketingconference.com.
 

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