ASIA-PACIFIC – SINGAPORE, MAY 21, 2012: Marcus Evans’ Shopper Marketing Asia conference which has been held annually since 2010, will hold it’s third conference on June 11-13, 2012 at the Mandarin Orchard hotel, Singapore. This conference will bring together 15 industry experts across the region to share their insights of reaping profits and loyalty with excellent shopper marketing programmes in-store and out-of-the store using all customer touch points and path to purchase.
In 2012, where prediction on the rippling economic effects from the West make news, companies in the East continue to try to conquer its marketing hurdles and prosper with more advanced Shopper Marketing strategies. Without a doubt Shopper Marketing will continue growing as the consumers in Asia has now been touted as the new money and buying power. The fact is, companies that have integrated shopper marketing as a vital part of the marketing mix are growing 50% faster, 90% of manufacturers with more advanced shopper marketing capabilities report that shopper marketing assist them to meet retailer needs and boost top-line growth effectively, and 86% of retailers rate shopper marketing programmes as one of the top activities that deliver meaningful ROI.
In response to this, the agenda of the conference covered topics such as creating an effective social media platform as point of sales material, bringing content to life through augmented reality (AR) tools to shoppers, unlocking the shopper journey with a perfect activation strategy at all shopper touch points, building measurement models for path to purchase marketing campaigns ROI, and developing a center-store reinvention strategy for improved shopping visibility and shoppers’ ability to shop.
The speaker line up includes representatives from Ubisoft, United States, Starbucks, Hong Kong, News Limited Australia, Ermenegildo Zegna, China, McDonald’s, India, Samsung Gulf Electronics, UAE, Lenovo, Australia, Nestle, Switzerland, Unilever, Singapore, Philips Lighting, Singapore, 3M, Singapore, Google, Singapore, Hewlett-Packard, Singapore, Aimia, Singapore and National University of Singapore.
The two-day conference also features a post-conference workshop on Navigating Shopper Marketing – An advanced roadmap to a winning strategy. Roy Armale, planning director, OgilvyAction MENA, UAE will offering systematic approaches to find a roadmap which covers the entire shopper journey or Path-to-Purchase and capitalising on company’s readiness to effectively employ and monitor the effectiveness of Shopper Marketing strategies.
