INDIA, JUNE 17, 2013 – Taproot has officially launched its new brand consultancy, SquareRoot Design. The new consultancy is fronted by Taproot co-founders Santosh Padhi and Agnello Dias as well as Sameer Asth, who recently joined Taproot and who has been tasked to manage strategy.
SquareRoot has actually been in existence for some months now, and has already begun to amass an array of work for such clients as PepsiCo on Atom, Marico for SetWet Deo’s and Gel’s, Kik Cola for Sri Lanka, and Sanjeev Kaproor’s Khazana range of products.
Padhi said in the launch announcement that design has begun to play a major role in India. Design, he said, is relatively new compared to other mediums, but brands have discovered the need for great design in every consumer interface. He added that there is a great need for design and aesthetics, while keeping brand philosophy in mind.
Taproot India, Padhi said, has grown to be one of the upcoming creative agencies in India today. Within the last year, they have been toying around and having been taking a good amount of design projects and clients on board. But, Padhi clarified, only when they felt they were ready today to launch a new vertical did they decide to announce it.
