Here’s one Social Network that isn’t about what vegetables you’re planting on your Farm or what your pet is doing or where you’re having dinner tonight.
BrandKarma is the world’s first brand-centric social media platform, the brainchild of Publicis Mojo’s Australian Chief Creative Officer Craig Davis. He wanted to create an interactive platform where people can monitor what their favorite brands are doing and to commend them for the good things and to call their attention when they fail on some aspects. It’s a great way for brands to be more accountable to their consumers. And in a world where consumers are better informed than ever, it’s important to have an area for open dialogue between brand and consumer
"In many ways it’s an insanely ambitious project." says Davis. But, as Albert Einstein once said, ‘if at first the idea is not absurd, then there is no hope for it’."
To know more about BrandKarma, click here
To join BrandKarma, click here
