The line between advertising and film are blurring, and it’s a welcome crossover. At Cannes Lions 2010, renowned film makers Ridley Scott, Wim Wenders and Spike Jonze are slugging it out with ad men.
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Ridley Scott Wim Wenders Spike Jonze
Gladiator director Ridley Scott joins Digitas in a cage fight for and against all forms of brand content in "Cage Fighting Comes to Cannes", answering questions of: Is deregulation of brand integration on European TV the key? What can be learnt (or not!) from product placement in the US? Is brand-funded content fun or simply foul? 

Nothing in marketing generates more violent debate than the blurring of lines between advertising and content. So let’s slug it out live on stage at Cannes Lions. 


Mark Beeching, Chief Creative Officer of Digitas, hosts a no-holds-barred cage fight for and against all forms of brand content. The four contestants with wildly conflicting opinions join in, one of them multiple award-winning director Ridley Scott.
Director and producer, author and photographer, Wim Wenders shares the stage with Simon Waterfall and Hermann Vaske to present the Creative Heads competition and seminar in "Creative Heads".
‘Creative Heads’ came from the belief that the future of the industry lies in engaging the mass audience in participation, not consumption. It is aimed at young creatives of digital media and advertising as well as to the passionate amateur. 


Creative Heads invites people to upload their best videos on YouTube and explain why they made it. . From the world of feature film Wim Wenders and Tony Kaye; from the world of art Fritz Haeg, Oliviero Toscani and Jonathan Meese; from acting and music Jana Pallaske and Bai Ling; from digital creativity Simon Waterfall, Lars Bastholm, Benjamin Palmer and Mark Cridge; and from advertising there are giants like Graham Fink, Mark Waites, David Lubars, Calle and Pelle Sjoenell, and Amir Kassaei.


A jury of top creatives like Wim Wenders, Simon Waterfall, Lars Bastholm and Jonathan Meese select the best 25 and the YouTube public vote the winner. The prize is a trip to Cannes Lions and the opportunity to learn from the giants of creativity.


Out of the best submissions and the top creatives, Hermann Vaske then produces a movie called ‘Creative Heads’ to premiere at the Festival in the presence of the winner. Speakers at the seminar include film director Wim Wenders, Graham Fink, Executive Creative Director at M&C Saatchi London, and Hermann Vaske, CCO of Emotional Network.

Participants are invited to upload their video until 24 May 24 and enter the ‘Creative Heads’ competition on www.youtube.com/creativeheads.

Spike Jonze teams up with Kraft Foods. "Kraft Foods Presents: A Conversation with Spike Jonze", explores how marketers can engage audiences in new ways.
Director, producer, cinematographer, actor, writer, choreographer, and Cannes Lion-winning creative director, Spike Jonze continues to redefine creativity in all of its forms. Considered one of the most imaginative, intelligent and daring filmmakers today, Jonze knows when to break the rules and how to make new ones.
Spike has done everything from explaining ‘Where the Wild Things Are’ to audiences of all ages to unfolding the undeniably original story lines of Academy Award-nominated films like ‘Being John Malkovich’ and ‘Adaptation’. He knows how to make us laugh (‘Jackass’) and even gasp (‘The Gap: Pardon our Dust’). 


Mary Beth West, Kraft Food Executive VP and Chief Marketing Officer, hosts this session that explores how marketers can engage audiences in refreshing new ways by expanding their definition of creativity. Mary Beth oversees the global marketer’s integrated marketing communications, consumer services and sustainability efforts.
adobo magazine. The Word on Advertising.
