The 2009 Cannes Lions presents its series on Local Insights from Global Thinkers. This year will feature the impact of online sources in creating marketing campaigns for foreign markets . Four geographical areas have been identified:
Asia – Chinese Advertising Association/The Insider’s Guide to the Chinese Advertising Markets, Cheil Worldwide/Next is What for Mobile Asians? and Dentsu/Asian Diversity-Dressed to Kick. This year’s Dentsu seminar is hosted as always by recent Manila visitor Akira Kagami, and presents insights from three top Asian female creative directors: Masako Okamura, Creative Director of Dentsu, Carol Lam, Executive Creative Director of TBWA China Shanghai, and Kidlat judge Jureeporn Thaidumrong, Creative Chairwoman of JEH United.
South America – JWT/Mother Crisis, New Content/The Brandwood Experiment.
Sweden – Learn Creative Group Dynamics to Create Profitable Effectiveness, Ohisonsmith/Visual Branding.
Germany: Syzygy Group & Jagermeister/Taking Iconic Brands Into the Virtual World, Nordpol+/No Pain, No Gain.
For additional information, visit the 2009 Cannes Lions website at http://www.canneslions.com.