shoppertainment
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Insight
Shoppertainment reigns supreme this holiday at TikTok
MANILA, PHILIPPINES — The -ber months continue to be a key shopping season according to TikTok’s Holidays For You year-end…
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Insight
Shoppertainment Live reveals significant PH live commerce insights in landmark address
MANILA, PHILIPPINES — Far from its humble beginnings in 2018, live commerce is poised for exponential growth in 2024 based…
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Press Release
Pond’s ventures into shoppertainment and Web3 with ‘Glow Stage’ campaign on Shopee by Virtue APAC
SINGAPORE — Beauty brand POND’S, alongside Red Velvet K-pop idol Wendy, has launched a unique experiential “shopper-tainment” campaign on Shopee.…
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Press Release
Shoppertainment could be the next USD 1 trillion opportunity in APAC, TikTok study says
SINGAPORE — Shoppertainment could uncover USD 1 trillion in market value for brands in Asia Pacific (APAC) by 2025, according…
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Insight
Insight: Meltwater study finds Southeast Asia’s ecommerce surge creating new opportunities for retailers
SINGAPORE — The Covid-19 pandemic sped up Southeast Asians’ embrace of e-commerce in surprising—and permanent ways. Insights from media intelligence…
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Digital News
Brand & Business: Shoppertainment Live opens seven ‘Livestyle’ Studios to empower more brands become activations future-ready in the next normal
MANILA, PHILIPPINES — With the live commerce market rapidly growing and thriving amidst the new normal, the country’s first and…
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Insight
Insight: New Reprise study reveals eCommerce growth in APAC amidst the global pandemic
SINGAPORE — Reprise, IPG Mediabrands’ global performance marketing agency, has today released key findings from their newly completed consumer study…
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Digital News
Digital: Triber partners with GCash to bring social e-commerce to GLife
MANILA, PHILIPPINES — Asia’s social e-commerce platform Triber brings shoppertainment to the 40 million users of GCash. According to Bloomberg,…
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Digital News
Digital: Shoppertainment strategy bolsters brand engagement in the post-pandemic world
MANILA, PHILIPPINES – When a crisis rears its ugly head, the marketing spend is the first to be slashed. But Covid-19…
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Digital News
Digital: The Convergence of Selling, Streaming and Socializing: Live Commerce Production
MANILA, PHILIPPINES– “Five years of digital transformation in a single year” as stated in a Facebook and Bain & Company…
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