social media
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Digital News
Intelligence: A Decade of Social Media Trends – Big Updates, Insights, and What We Can Expect Beyond 2020
The past decade has shown incredible growth in global social media usage. In 2010, we saw just one billion people…
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The Magazine
Insight: Hootsuite’s Social Media Barometer on Leveraging Social Media for Business Goals
Back in 2009, you may remember adding all your friends on Facebook— then freshly replacing Friendster — with a simple…
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Global News
#adoboExclusive: Senseless Humor Works; The Secret Recipe from Burger King’s Top Marketer
Burger King’s Chief Marketing Officer Fernando Machado will be leading this year’s Creative Effectiveness Lions Jury as the Jury President…
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Global News
Engage your audience better by understanding the Psychology of Social Media
TAGUIG – In today’s market, social media noise and extraneous content is a serious problem among companies and brands which…
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Global News
Intelligence: Fake news: not just a social media problem – Ogilvy 2018 Global Media Influence Survey
CANNES – Today, Ogilvy announced the findings of the 2018 Global Media Influence Survey at the Cannes Lions Festival, which…
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Videos
adobo LIVE! Francis Flores of Jollibee Foods Corporation and Gino Borromeo of McCann Worldgroup Philippines at the adobo Tambuli Conference 2018
Speaking at the adobo Tambuli Conference 2018, the tandem of the Jollibee Global Brand Chief Marketing Officer and the Chief…
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Global News
Society appointed to Nike social media business in Hong Kong
HONG KONG – Specialist social media and digital content agency Society are delighted to announce that they have been appointed to…
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Videos
Christel Quek, Vice President SEA, Brandwatch | adoboTalks Worldwide | adobo magazine
In this new episode of adoboTalks Worldwide, Christel Quek, Vice President SEA, Brandwatch, shares the secrets to realizing your social…
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Philippine News
Kantar TNS Connected Life study reveals 23 percent of Filipinos ignore social posts of brands
MANILA – Kantar TNS (Taylor Nelson Sofres), one of the largest research agencies in the world, highlighted the need for…
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Videos
adoboLIVE: McCann Worldgroup APAC Chairman Prasoon Joshi on globalization and localization
Kicking off this year’s amazing line up of educational and inspiring sessions in the Spikes Asia Festival of Creativity is…
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Press Release
adobo Festival of Ideas 2016 welcomes Facebook’s Asia-Pacific Head of Creative Shop, Fergus O’Hare
MANILA – adobo magazine is honored to welcome Fergus O’Hare, Facebook’s head of Creative Shop for Asia-Pacific in this year’s…
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Press Release
Crisis Management in the Age of Social Media
28% of all crises spread to international media within one hour, 69% spread to an average of 11 countries within…
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Campaign Spotlight
IXM and Philippine Star relive the historic Cry of Pugad Lawin
MANILA – In celebration of the National Heroes Day, Philippine Star, in partnership with IXM, encouraged Filipinos to continue the…
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