Kicking off this year’s amazing line up of educational and inspiring sessions in the Spikes Asia Festival of Creativity is McCann Worldgroup’s Chairman and CEO, Harris Diamond and McCann Worldgroup Asia-Pacific Chairman, Prasoon Joshi. They tackled a global phenomenon that’s penetrating the world right now—localization. What does this mean? How can marketers and brands engage consumers who are getting to know more about their culture through the internet and social media? We discuss the matter further with Prasoon