ASIA-PACIFIC – MARCH 16, 2012: The Asian Marketing Effectiveness Festival added BBH Asia chairman Charles Wigley and Wieden + Kennedy regional head of strategy Rob Campbell in its speaker line up.
Wigley is a strategic planner by trade and in over 20 years in advertising he has lived and worked in the UK, Hong Kong, Australia and Singapore. This is his second stint at BBH (having started in London as one of their first graduate recruits).
Campbell has been paid to think and do at agencies/companies including HHCL, Mother, CYNIC, Y&R, Google and now Wieden + Kennedy.
The Asian Marketing Efectiveness Festival 2012 will be on April 26 and 27 at the Pudong Shangri-La Shanghao. Visit www.ame.asia for more information on the festival and its activities.
