THE PHILIPPINES, JUNE 8, 2012: Starting July 1, two production powerhouses will embark on a joint venture: Hit Productions, Inc. and Underground Logic.
The collaboration aims to build on the strengths of both companies: Hit Productions as the Philippines’ most awarded sound studio and Audio Production House and Underground Logic as a leading video production post production house, which will result to streamlined and enhanced production process, with resulting work flow and cost benefits for directors, ad agencies, broadcast producers and advertisers.
This partnership will see the combined knowledge and expertise of two of the industry’s finest technical minds: Aids Tecson, managing director of UGL and Dennis Cham, director of Hit Productions.
“Underground Logic redefined the local post production industry by putting our creative talent at the forefront of the post production process,” said UGL managing director Aids Tecson. “It’s not every day that you find another company like Hit Productions which shares the same values and hunger for excellence. More than fostering the growth of both companies, this joint venture between UGL and Hit will truly be beneficial to the people who have been our partners all these years — our clients.”
“21 years ago we were the first studio in the local ad industry to combine music composers and audio post production under one roof.” said Hit Productions chairman Salito Malca. “I am tremendously excited to be partnering with a company with the caliber and skill of Underground Logic to now bring the best of both video and audio into a unified process. The industry is evolving and we are ready to grow with it.”
A Steering Committee, which will be represented equally by both parties, will be established to guide both companies in reconciling issues on operation, finance, marketing, and administration.
