TBWA
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Campaign Spotlight
Campaign Spotlight: TBWA\Singapore and Sticky team up to launch new line of candies showing that all love is sweet this Valentine’s Day
SINGAPORE — Valentine’s Day is an annual global celebration of love, but its festivities are still predominantly centered around heterosexuality,…
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People
People: TBWA\Asia strengthens innovation capabilities; Gabey Goh appointed Associate Director of Innovation Content
SINGAPORE — TBWA\Asia boosts innovation capabilities with the appointment of Gabey Goh with immediate effect. Gabey joins as associate director…
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Campaign Spotlight
Campaign Spotlight: Cigarette butts for dinner? Keep The Archipelago Tidy Association, TBWA\Helsinki and FLC Helsinki point out how marine litter problem affects us all
HELSINKI, FINLAND — Every year 4.5 trillion cigarette butts make their way to the environment including seas, making them the…
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Campaign Spotlight
Campaign Spotlight: TBWA\SMP spreads sustainable holiday cheer with Nissan LEAF Orchestra
MANILA, PHILIPPINES – TBWA\SMP ushered in the holiday season with the “Nissan LEAF Orchestra”, a unique musical collaboration promoting sustainability…
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Campaign Spotlight
Campaign Spotlight: Cervepar & Oniria\TBWA launch an action that invites to have a cool head to make good decisions
ASUNCIÓN, PARAGUAY — Although multiple campaigns are made warning of the risks of drinking and driving, in Latin America there…
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Awards News
Awards: TBWA\SMP is KIDLAT Agency Of The Year, Mangada receives lifetime achievement award
MANILA, PHILIPPINES – TBWA\SMP welcomed back the Kidlat Awards in grand fashion last Friday when it claimed top honors as…
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Awards News
Awards: Effie Awards Hong Kong unveils and celebrates 2021 winners with a live event
HONG KONG — The 2021 Effie Hong Kong Awards winners were announced at the Effie Awards “Moment of Glory” celebration…
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Campaign Spotlight
Campaign Spotlight: Singapore Airlines captures the excitement of flying again in new campaign by TBWA\Singapore
SINGAPORE — TBWA\Singapore launches a new global campaign for Singapore Airlines, its first since the beginning of the pandemic, marking…
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Campaign Spotlight
Campaign Spotlight: South Korea’s first virtual influencer ‘Rozy’ fronts transformation financial communications, Shinhan Life leverages innovation with TBWA\Korea
SEOUL, SOUTH KOREA – South Korea’s newly established insurance company, Shinhan Life launches its first brand campaign with ‘Oh Rozy’, Korea’s…
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Campaign Spotlight
Campaign Spotlight: Lime Bottle raises as a new Corona beer icon
BUENOS AIRES, ARGENTINA — The lime ritual is one of the most important characteristics of Corona beer. However, when it…
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Campaign Spotlight
Campaign Spotlight: South Korean actor Song Joong-ki and Hong Kong lyricist Wyman Wong help launch brand new standard chartered Cathay Mastercard credit card
HONG KONG — Standard Chartered, Cathay, and Mastercard have launched a brand new range of Standard Chartered Cathay Mastercard Credit…
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Campaign Spotlight
Campaign Spotlight: Cabital calls bs on the crypto category in brave new work from TBWA\Singapore
SINGAPORE — Driven by its belief that cryptocurrency should be for everyone, not just finance or tech geniuses, crypto wealth…
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Insight
Insight: The roaring twenties usher in retail’s big reset—Backslash explores recovery, eCommerce explosion in newest report
MANILA, PHILIPPINES — Backslash, the cultural intelligence unit of TBWA\Worldwide, has today released its Future of Retail report, leveraging insight…
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