TBWA\Helsinki
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Campaign Spotlight
Beyond beer and vodka: data uncorks 200+ Finnish wine regions – the ‘Sipcodes’
HELSINKI, FINLAND – Alko, Finland’s state-owned alcohol monopoly, crunched and visualized its sales data, transforming the nation into more than 200 unique wine regions – the so-called “Sipcodes.” The surprising insights, translated into hyper-local…
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Campaign Spotlight
‘Heavy Makeup’ helps break stereotypes with metal makeup tutorials conceptualized by TBWA\Helsinki
HELSINKI, FINLAND – For decades, advertising has promoted stereotypical portrayals of women. Even in Finland, a country that tops global rankings…
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Campaign Spotlight
Valio and TBWA\Helsinki surprise commuters in Helsinki with the world’s largest checkout belt
HELSINKI, FINDLAND – An immersive campaign took over Helsinki railway station escalators and made the most of every surface. Using moving…
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Campaign Spotlight
Koskenkorva and TBWA\Helsinki take sustainability seriously with raving animals and a classic club banger remix
HELSINKI, FINLAND — Koskenkorva, the Finnish premium vodka striving to become the most sustainable brand in the category, has produced a…
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Campaign Spotlight
Delipap Oy launches gender-neutral period products catering to non-binary individuals
HELSINKI, FINLAND — The launch of Tampon for Men for transgender men during last year’s Transgender Awareness Week became a global…
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adoboPicks
This week, we drink to the world’s most illegal beer, trust in cool grandmas, and rely on a spicy relief hotline
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Press Release
TBWA’s Next unit gains momentum in 2024 with Mikko Pietilä appointed Regional CCXO
HELSINKI, FINLAND — In 2024, the TBWA collective is building up its NEXT unit, which focuses on the experiential marketing…
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Campaign Spotlight
TBWA\Helsinki shows domestic violence imagery in ‘Silent Night, Violent Night’ campaign
HELSINKI, FINLAND — Finland is the second most dangerous place for women in the European Union where one in three women experiences intimate partner…
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People
TBWA\Helsinki names Alex Pineda as Chief Creative Officer
HELSINKI, FINLAND — Multiple Cannes-winner and driving force of TBWA\RAAD, one of the most awarded agencies in TBWA’s collective, Alex Pineda has been appointed as Chief Creative Officer of TBWA\Helsinki. Starting this September, Alex is…
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Campaign Spotlight
The Mannerheim League for Child Welfare and TBWA\Helsinki tackle urgent need for child safety in the age of AI
HELSINKI, FINLAND — The Mannerheim League for Child Welfare (MLL), in collaboration with TBWA\Helsinki, has released a powerful short film demonstrating the…
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Press Release
Print ads for energy company Fortum showcase people’s desperate cooling hacks amidst heat wave in Europe
HELSINKI, FINLAND — Where there’s heat there’s a way. As heat waves crash in Europe, people are doing whatever it…
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Design
Design: Standing up for plastic: Self-rising chair foretells a rise in the use of recycled plastic
HELSINKI, FINLAND – To demonstrate what recycled plastics can do, Fortum has developed a chair made from Fortum Circo® recycled…
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Campaign Spotlight
Campaign Spotlight: Cigarette butts for dinner? Keep The Archipelago Tidy Association, TBWA\Helsinki and FLC Helsinki point out how marine litter problem affects us all
HELSINKI, FINLAND — Every year 4.5 trillion cigarette butts make their way to the environment including seas, making them the…
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