PeoplePress Release

TBWA\Helsinki names Alex Pineda as Chief Creative Officer

HELSINKI, FINLAND — Multiple Cannes-winner and driving force of TBWA\RAAD, one of the most awarded agencies in TBWA’s collective, Alex Pineda has been appointed as Chief Creative Officer of TBWA\Helsinki. Starting this September, Alex is committed to pushing the Finnish industry to world-class. 

Together with ECD Laura Paikkari, Alex will steer the agency’s creative work, actively challenge the status quo, and push for even more iconic client work. He will act as part of the management team and report directly to TBWA Nordic President Sami Tikkanen.

”With iconic campaigns for brands such as Nissan, KFC, and Louvre, the work of Alex and his team has made a strong mark not only in the United Arab Emirates but also in the entire MENA region. This is the most interesting creative industry recruitment in 2023 that brings an international perspective and cultural insights, and creates pull to the Finnish market,” said Sami.


”TBWA\Helsinki is the Home of the Originals. Finland has always punched above their weight in creativity, innovations, and lifting phenomena in the earned media field. I am honored to work with this crowd of remarkable individuals and extremely brave and ambitious clients,” commented Alex.

With more than 240 creativity awards, Alex has been recognized by all the major creative competitions from Cannes Lions to Cresta. Selected as “Associate Creative Director of the Year,” for the Middle East and North Africa by the Black & White Report in 2019. He was also the top English copywriter in the United Arab Emirates by Lürzer’s Archive Magazine for six consecutive years.

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