the word on creativity
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Campaign Spotlight
Campaign Spotlight: We Are Social and rideshare service DiDi deliver “thank you” messages to frontliners
SYDNEY, AUSTRALIA – With a relatively low number of COVID-19 cases in the background, the Australian government announced a three-step…
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Digital News
Music: Geometry Encompass collaborates with Ankur Tewari and Clinton Cerejo to create anthem of unity
SHANGHAI, CHINA – India’s largest creative commerce agency Geometry Encompass collaborated with singer and songwriter Ankur Tewari and music director Clinton…
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Featured
Campaign Spotlight: Examining the essential role of service in SM Supermalls’ film, a conversation with Indie.Go’s Jun Reyes
MANILA, PHILIPPINES – Indie.Go‘s latest film for SM Supermalls is introduced by the almost eerie silence that has replaced the…
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Uncategorized
Brand & Business: Back to the office? Here’s a refresher on the guidelines set by DOLE
MANILA, PHILIPPINES — As office workers returned to their usual routines today, it may be worth revisiting the guidelines set…
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Events
Events: AdForum launches free-to-enter online competition, PHNX Tribute, and opens call for entries
NEW YORK, USA – An online ceremony on July 9 will celebrate the talent behind the year’s greatest work as a…
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Philippine News
Brand & Business: Globe myBusiness provides meals for frontliners in second phase of “HEROES for HEROES”
MANILA, PHILIPPINES — Globe myBusiness is rolling out the second phase of the initiative “HEROES for HEROES,” a program that…
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Events
Events: QBO’s 5-day online conference gathered over 100 startup leaders to discuss overcoming the pandemic with technology
MANILA, PHILIPPINES – Over 100 startup and technology leaders from 20 cities across the Philippines, other parts of Southeast Asia,…
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Global News
New Business: Leo Burnett wins creative mandate for Nerolac Paints, joining its roster of creative agencies after a multi-agency pitch
MUMBAI, INDIA — India-based paint company Nerolac Paints adds Leo Burnett to its roster of creative agencies after a multi-agency…
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Campaign Spotlight
Campaign Spotlight: Coca-Cola releases online mini-series profiling local heroes in current crisis, following “For the Human Race” project
SINGAPORE – Coca-Cola has released a series of video mini-stories by agency Merdeka LHS profiling unsung local heroes in the Association…
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Featured
adobo Series: Creative Minds in Lockdown with Kentaro Kimura of Hakuhodo International on the role of creativity
TOKYO, JAPAN – As the world continues to change drastically — thanks to the widespread impact of the COVID-19 pandemic—…
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Campaign Spotlight
Campaign Spotlight: FCB Malaysia creates compelling festive film for Eid-al-Fitr using only stock footage amid quarantine
KUALA LUMPUR, MALAYSIA — Faced with the challenge of creating a film to commemorate the upcoming Eid-al-Fitr celebration amidst the…
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Digital News
Intelligence: Google Philippines reveals COVID-19 trends summary on Google Search for the month of April
MANILA, PHILIPPINES – Google Philippines recaps the most searched terms and queries that topped Filipinos’ curiosity for the month of…
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Events
Events: International advertising festival White Square continues call for entries, asking agencies to “unmask their creativity”
MINSK, BELARUS – Many companies in the creative industry have been forced to suspend activities due to the pandemic. Advertisers…
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