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MediaBanc joins the Media Monitors Group

ASIA-PACIFIC – DECEMBER 15, 2011: MediaBanc has today become part of the Media Monitors Group, a leading media intelligence company in Asia-Pacific, operating in 15 countries across the region and owned by Quadrant Private Equity.
 
The merger brings together the region’s two leading organizations with complementary strengths, linking MediaBanc’s comprehensive coverage and local know-how across six countries in South East Asia with the global industry-leading media intelligence expertise and technology of the Media Monitors Group.
 
Media Monitors Group CEO John Croll said: “this important step will provide our South East Asian clients with access to media information and analysis across every country in the region. Bringing together the skills and unique strengths of these two companies will allow us to stay ahead of our clients’ media intelligence requirements in a dynamic media landscape, providing them with even better service and a more comprehensive range of products.”
 
MediaBanc CEO Alan Lim said: “While our growth across South East Asia has been increasing over the last several years, this announcement means that with the backing of the Media Monitors Group, we will bring about a rapid evolution of the media intelligence industry by leading it with combined resources and decades of know-how, focusing on technology to perfect our delivery to customers on all aspects of media insight across the Asia Pacific.”

Also becoming part of the Media Monitors Group this week is ChinaClipping, one of China’s leading monitoring agencies, further strengthening our clients’ access to media information from across all the key markets in Asia. 

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